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All Journal Involvement International Journal of Business
Zaker Ul Oman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Involvement International Journal of Business

 1 
Impulse Buying: A Multi-National Consumer Study Yukta Malani; Srihitha Aakula; Zaker Ul Oman
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.14

Abstract

This study explores impulsive buying behavior among consumers in India and other countries. It identifies factors influencing impulsive purchases, analyses the most impulsively bought product categories, and explores the post-purchase satisfaction of these impulsive decisions. Additionally, the study examines the personality traits of impulsive buyers compared to non-impulsive buyers. The research highlights the factors marketers and retailers can leverage to encourage impulsive purchases. It also empowers consumers to identify their impulsive buying tendencies and understand the emotional drivers behind them. The study provides valuable insights for entrepreneurs, marketers, retailers, and consumers.
A Study On Consumer Satisfaction On Masqati Dairy Products Varsha Bikkumalla; Bhanwal Krish; Zaker Ul Oman
Involvement International Journal of Business Vol. 1 No. 2 (2024): April 2024
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/iijb.v1i2.19

Abstract

This study aims to determine customer satisfaction levels with Masqati Dairy Products, a supreme dairy brand in India. The research emphasizes identifying the factors affecting customer satisfaction, including product quality, packaging, pricing, and distribution, and enhancing them. To determine how masqati dairy products are different from other dairy products. A mixed-methods approach was used to gather data. The data would be analyzed and interpreted using statistical techniques such as descriptive statistics. The finding could indicate that product quality, packaging, and pricing are the most significant factors affecting customer satisfaction, and identify the areas for improvement within masqati dairy products while distribution had little impact. The study would conclude with recommendations for Masqati Dairy Products to enhance its customer satisfaction and loyalty by improving its product quality, packaging, and product strategies. This can guide strategic decisions to upgrade or improve customer satisfaction, loyalty, trust and thereby strengthening Masqati Dairy’s market position.
Co-Authors Bhanwal Krish Srihitha Aakula Varsha Bikkumalla Yukta Malani