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All Journal Journal of Sustainable Tourism and Entrepreneurship Journal of Social, Humanity, and Education
Fakir, Md Kawshar Jahan
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Factors’ influence of E-WOM on travel intentions of tourists: A study on tourist places located in Bangladesh Akhi, Mst Tasrin Jahan; Sarker, Dr. Mohammad Amzad Hossain; Fakir, Md Kawshar Jahan
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2183

Abstract

Purpose: This study aimed to determine the effects of electronic word-of-mouth (e-WOM) on tourists’ travel intentions. Research Methodology:  The researchers collected 302 data points using a five-point Likert-scale questionnaire. For this study, a descriptive research technique or methodology was used based on quantitative data. The sampling method was a non-probabilistic convenience sampling method. The SPSS 26.0 version was used for descriptive statistics analysis, reliability testing, and regression analysis. Results: Four independent variables out of five (positive online reviews, negative online reviews, source credibility, and e-WOM quality) had a favorable impact on travelers' plans to travel. Only one variable (e-WOM quality) had no favorable results. Limitations: The study's use of a non-probability convenience sampling strategy was constrained to a certain limited geographic area. There were also issues related to time and money in this investigation. Contribution: This research will help travel organizations understand and acknowledge e-WOM and its significance, as well as develop strategies to manage its effects. In addition, it will help tourists select their tour destinations. Novelty: This study addresses the impact of e-WOM on tourist decision making and explains the complex factors that affect tourists’ decisions to visit a tourist place.
Cyberbullying among University Students: A Study on Bangladeshi Universities Fakir, Md Kawshar Jahan
Journal of Social, Humanity, and Education Vol. 3 No. 2 (2023): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jshe.v3i2.1263

Abstract

Purpose: The study aimed to disclose the factors which directly and/or indirectly influence cyberbullying among university students and to find solutions and/or provide suggestions about overcoming cyberbullying among university students. Methodology: The study's goal is to identify the factors that influence cyberbullying among university students. The research team collected 202 data points through a seven-point Likert scale questionnaire. A descriptive research methodology was used for this study. The sampling method was probability. The descriptive statistics analysis, reliability testing, and regression analysis were all carried out using the SPSS 26.0 Version. Results: All of the independent variables, including social influences, use of social media, internet addiction, social anxiety, and trait anger, have a positive impact on cyberbullying. Limitations: The study used only five variables and focused on Bangladeshi university students as a sample. Contribution: This research will help to understand cyberbullying and raise awareness about it among students, authorities, the government, and other interested parties, as well as provide recommendations to students on how to stay safe online and prevent cyberbullying among them.
Factors Influencing E-WOMs in Restaurant Business: Evidence from Bangladesh Fakir, Md Kawshar Jahan; Miah, Md Rukon
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 1 (2021): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i1.1169

Abstract

Purpose: The study aimed to inquire about the factors influencing E-WOMs in the restaurant business: Evidence from Bangladesh. Research Methodology: Quantitative research was conducted and the study used descriptive research methodology. 161 data points were gathered from Bangladeshi customers using a standardized questionnaire and an online purposive sampling technique. The partial least square structural method was used to analyze the data and test the hypotheses. Sampling Technique: The probability sampling technique was chosen for this study. An online questionnaire is coherent with the conditions of this study, which focuses on a person who visited a restaurant. Data Analysis: SmartPLS software version 3.0 was used to analyze the data. Structural equation modeling was used to validate the study's conceptual model (SEM). Cronbach’s Alpha coefficients and Composite Reliability (CR) are used to determine the reliability. Besides, discriminant validity is used to test the Fornell-Larcker Criterion. Results: PLS-SEM demonstrated that positive reviews, negative reviews, trust, food and service quality, and source credibility had significant effects on E-WOMs in the restaurant business in Bangladesh. Limitation: This study focused only on the Bangladeshi restaurant business. Contribution: The study helped the authorities conduct their restaurant business by considering these factors, positive reviews, negative reviews, trust, food and service quality, and source credibility.
Factors’ influence of E-WOM on travel intentions of tourists: A study on tourist places located in Bangladesh Akhi, Mst Tasrin Jahan; Sarker, Dr. Mohammad Amzad Hossain; Fakir, Md Kawshar Jahan
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2183

Abstract

Purpose: This study aimed to determine the effects of electronic word-of-mouth (e-WOM) on tourists’ travel intentions. Research Methodology:  The researchers collected 302 data points using a five-point Likert-scale questionnaire. For this study, a descriptive research technique or methodology was used based on quantitative data. The sampling method was a non-probabilistic convenience sampling method. The SPSS 26.0 version was used for descriptive statistics analysis, reliability testing, and regression analysis. Results: Four independent variables out of five (positive online reviews, negative online reviews, source credibility, and e-WOM quality) had a favorable impact on travelers' plans to travel. Only one variable (e-WOM quality) had no favorable results. Limitations: The study's use of a non-probability convenience sampling strategy was constrained to a certain limited geographic area. There were also issues related to time and money in this investigation. Contribution: This research will help travel organizations understand and acknowledge e-WOM and its significance, as well as develop strategies to manage its effects. In addition, it will help tourists select their tour destinations. Novelty: This study addresses the impact of e-WOM on tourist decision making and explains the complex factors that affect tourists’ decisions to visit a tourist place.
Co-Authors Akhi, Mst Tasrin Jahan Miah, Md Rukon Sarker, Dr. Mohammad Amzad Hossain