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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal
Iga Trisna Purnama Dewi Ningrat
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Strategi Lintas Media dalam Visualisasi Kebijakan APBN: Studi Kasus Konten Karikatur dan Video di Instagram oleh Tim Kreatif Kementerian Keuangan Iga Trisna Purnama Dewi Ningrat; Aryo Subarkah Eddyono
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7983

Abstract

This study explores the cross-media communication strategy employed by the Creative Team of the Public Communication and Information Services Bureau (KLI) of Indonesia's Ministry of Finance in delivering fiscal policy information via Instagram. Using a descriptive qualitative approach and case study method, the research analyzes two types of visual content—namely the caricature “APBN Bisa Yura” and the video “Rapor Bulanan #UangKita.” The focus lies on examining the pre-production to post-production stages, and how complex policy narratives are transformed into accessible, visually engaging formats that are algorithmically adaptive and psychologically resonant with digital audiences. Findings indicate that the effectiveness of content does not solely depend on visual aesthetics or engagement metrics, but on the integration of mini-research, strategic visual element selection, and systematic use of platform insights. The results demonstrate that institutional visual communication has evolved into a complex, data-driven creative process, where public policy meaning is constructed and distributed across multiple media platforms. This research contributes novelty in three major aspects: (1) a focus on internal governmental actors in developing visual communication strategies; (2) the application of data and algorithm-driven approaches within institutional creative workflows; and (3) a deep examination of the full visual content production cycle within a governmental context. Moreover, the findings affirm that the Ministry of Finance’s visual communication practices are deeply shaped by mediatization—the integration of media logic into institutional processes—as a strategic response to a highly visual and competitive public communication landscape.
Proses Memori Konsumen di Era Digital: Tiktok, Fuji dan Pembentukan Preferensi Pangan Gen Z: Studi Kasus Konten Snack Tray Haus Iga Trisna Purnama Dewi Ningrat; Prima Mulyasari Agustini
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7700

Abstract

In today's digital era, which emphasizes visual engagement and social participation, social media platforms such as TikTok have emerged as key mediums for shaping perception, memory, and consumption preferences among younger generations, particularly Generation Z. This study aims to analyze the mechanism of consumer memory in forming food preferences for the product snack tray Haus!, mediated through content created by influencer Fujianti Utami (Fuji) on TikTok. Employing a descriptive qualitative approach with a case study method, data were collected through content observation, online surveys with 16 Gen Z respondents, and triangulated with insights from internal representatives of HAUS! Indonesia. The findings reveal that Fuji’s visual content successfully activates consumer memory in alignment with the three-stage memory model proposed by Michael R. Solomon (2019): sensory memory, short-term memory, and long-term memory. The visual and emotional stimuli in the content facilitate encoding processes and strengthen brand association in the consumer’s mind. Repetitive exposure and TikTok’s algorithmic support enhance long-term memory retention even without direct consumption experience. Influencers also function as emotional and social mediators, signaling strong behavioral cues to Gen Z consumers, especially through the Fear of Missing Out (FOMO) effect. The study concludes that digital consumption preferences are shaped through a combination of visual cognition, digital affection, and authentic communication strategies.
Co-Authors Aryo Subarkah Eddyono Prima Mulyasari Agustini