Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Bussines Management Basic
Putri, Meidah Cahaya
Unknown Affiliation
Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Quality and Price on Costumer Satisfaction at Warkop Simple in Sumedang Hidayat, Gustina; Gumilang, Gilang; Nadhirah, Lulu Tasya; Putri, Meidah Cahaya; Saefuloh, Muhammad
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of product quality and price on customer satisfaction at Warkop Simple in Sumedang. The study uses a quantitative approach by distributing questionnaires to 96 respondents, with samples collected using accidental sampling techniques. The independent variables in this study are product quality and price, while the dependent variable is customer satisfaction. The results of multiple linear analysis show that both product quality and price have a significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (Adjusted R2) of 76.4% indicates that the variables of quality and price explain most of the variation in customer satisfaction, while the remaining 23.6% is influenced by other factors not covered in this study. The study concludes that product quality and price are important factors in increasing customer satisfaction at Warkop Simple. The recommendations provided include maintaining consistent product quality, enhancing menu innovation, and developing competitive pricing strategies to sustain competitiveness in the local.
Co-Authors Gilang Gumilang Hidayat, Gustina Nadhirah, Lulu Tasya Saefuloh, Muhammad