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Strategi Pemasaran Bisnis UMKM di Masa Pandemic Covid-19 Fajriyati, Nurul; Nafi' Hasbi, M.Zidny
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 8 (2022): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v1i8.102

Abstract

Marketing strategy has an important role in achieving the success of a business, especially at this time of the covid-19 pandemic, a company or MSME is required to maintain its business so that its business does not go out of business and continues even though there is a pandemic. The purpose of this study was to find out how the strategies used in paying attention to the MSME business at the Nada Hijab store during the covid-19 pandemic, and to find out what strategies were applied during the covid pandemic period. The method used in this study is qualitative with a descriptive approach, for data collection in this study using interviews, observation, and documentation. The data analysis technique in this study was carried out through three stages of activities, namely data reduction, data presentation and conclusions/verification. The results of the research regarding the strategy applied at the Nada Hijab store using the 7P marketing mix, where the tone hijab store product in the Pandemic period issued innovations according to the needs of today's society such as masks etc. , always doing live promotions on social media, especially Facebook and always prioritizing friendly and polite service, and during a pandemic more emphasis on online use both on social media and the marketplace.
PYROLYSIS OF PALM OIL MILL EFFLUENT (POME) USING MODIFIED LAMPUNG NATURAL ZEOLITE WITH THE SI/AL RATIO OF 1 AS CATALYST Pandiangan, Kamisah Delilawati; Gom, Frangky Gom; Fajriyati, Nurul; Sabil, Muhammad; Tasyadinia, Tasyadinia; Luthfia, Hanna; Faranida, Qori Hikmah; Ilim, Ilim; Simanjuntak, Wasinton
Analit : Analytical and Environmental Chemistry Vol. 9, No. 02 October (2024) Analit : Analytical and Environmental Chemistry
Publisher : Jurusan Kimia FMIPA Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/analit.v9i02.199

Abstract

In this research, palm oil mill effluent (POME), was pyrolized using a modified Lampung natural zeolite (LNZ) catalyst. Modification was conducted by reducing the Si/Al molar ratio to 1 by mixing certain mass of food grade aluminum food dissolved in 1.0 M NaOH solution and certain mass of LNZ. The mixture was homogenized using a magnetic stirrer, left at room temperature for 12 hours, and finally subjected to hydrothermal crystallization at 100 ºC for 72 hours. The solid sample produced was dried and calcined at 600 °C for 6 hours then characterized using X-ray diffraction (XRD) and Scanning Electron Microscope (SEM) techniques to evaluate the formation of zeolite-A. The BCO produced from the pyrolysis experiment was analyzed using gas chromatography-mass spectrometry (GC-MS), revealing the presence of hydrocarbon as the main components (70%), suggesting the promising potential of the catalyst for further investigation.