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All Journal ETNIK : Jurnal Ekonomi dan Teknik
Valdhano Oka, Valdi
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Pemanfaatan Metode Fuzzy Logic Mamdani Dalam Menentukan Lokasi Terbaik Penjualan Coffee Shop Menggunakan Matlab Aditya Pratama, Bayu; Valdhano Oka, Valdi; Gustiawan, M. Yoris
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 3 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i3.166

Abstract

MSME business growth today continues to increase as stated on the www.indonesia.go.id website, MSME growth in 2021 reached 61.07 percent. So that it can help increase employment. One example of MSMEs is Coffee Shop which is increasingly mushrooming in certain areas. This contains business competition in the management of the coffee shop business must be the main calculation for business actors. Determining the right location will increase attractiveness for potential customers who will come, such as the location of crowds in the area such as close to lectures, in cities that have high mobility and so on, this needs to be carefully calculated in order to determine the right sales strategy. In determining it, a decision support system is needed that will help business actors in choosing a place of sale
Co-Authors Aditya Pratama, Bayu Gustiawan, M. Yoris