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All Journal Jurnal Manajemen dan Bisnis Jayakarta
Alexandra, Esther Tiara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH KEMUDAHAN PAYLATER PADA APLIKASI SHOPEE DAN PROMO DISKON PRODUK TERHADAP PERILAKU PEMBELIAN IMPULSIF (Studi pada Pengguna Shopee di DKI Jakarta) Dhanty, Widya Rama; Cahyati, Annisa Vini; Alexandra, Esther Tiara
Jurnal Manajemen & Bisnis Jayakarta Vol 4 No 1 (2022): Vol. 04 No. 01 Juli 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v4i1.147

Abstract

This study aims to determine and analyze the effect of ease of payment on the Shopee platform and product discount promos on the impulsive buying behavior of Shopee users in DKI Jakarta. Ease of payment and product discount promos as independent variables while impulse buying as the dependent variable. This research uses a descriptive quantitative approach which is analyzed using multiple linear analysis test with SPSS 26.0 data processing program. The population in this study were 150 residents of DKI Jakarta who used Shopee. Sampling data collection method using a questionnaire method. The results of the T-test (partial) of ease of payment and product discounts show that the value of T table > T arithmetic is -4.875 > 1.976 & 5.215 > 1.976. Meanwhile, the results of the F test (simultaneous) with the calculated F value > F table are 19.766 > 3.06. Which means that there is an influence of ease of payment and product discount promos on the impulsive buying behavior of DKI Jakarta residents using Shopee.
PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA PADA BIDANG PANAS BUMI DI KEMENTERIAN ENERGI DAN SUMBER DAYA MINERAL Lestari, Suci; Alexandra, Esther Tiara; Tobing, Erie Hotman H
Jurnal Manajemen & Bisnis Jayakarta Vol 4 No 1 (2022): Vol. 04 No. 01 Juli 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/jmbjayakarta.v4i1.148

Abstract

This study aims to find out the obstacles and to find the strategies in capacity building of human resources in geothermal. This research uses quantitative research with descriptive approach. In this study, the method of data collection is documentation, the data used in the form of interviews. Data analysis carried out in this study was qualitative data analysis, where data analysis was carried out in a non-statistical way, namely research carried out by describing the data obtained in words or sentences and literature studies. The results of this study indicate that Indonesia still lacks human resources who have specific competencies to work in geothermal projects
Co-Authors Annisa Vini Cahyati Dhanty, Widya Rama Suci Lestari Tobing, Erie Hotman H