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All Journal International Journal of Social Science and Community Service
Christinio, Elizabeth
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Arts Humanities Environmental Science

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Journal : International Journal of Social Science and Community Service

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Utilization of Social Media in Building Social Customer Relationship Management in SMEs Rodhiah, Rodhiah; Christinio, Elizabeth; Chrstianto, Einstein
International Journal of Social Science and Community Service Vol. 2 No. 1 (2024): JANUARY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i1.13

Abstract

Social media is growing rapidly and continuously. An organization with a social CRM system will build better relationships with customers, grow and gain trust and confidence... The activity partner is engaged in the business of creative handicraft products located in Serang, Banten province. In its activities, it faces problems, especially in terms of building social customer relationship management. PKM aims to assist partners in an effort to increase knowledge about Social Media Utilization in Building Social Customer Relationship Management. The activity method is carried out by training related to CRMS which is presented in the form of PPT including: understanding of social media, Social Media Strategy Versus SCRM, the main objectives of SCRM and so on. The training was conducted online with the assistance of 2 students. The results of the activity show that the provision of knowledge about social customer relationship management delivered in the form of PPT has been realized and is running smoothly. from the evaluation results the material has been understood well. Evidenced by the answers of partners who 100% can understand and understand the material presented.
Salesperson Training as an Effective Tool to Increase SME Sales Djakasaputra, Arifin; Christinio, Elizabeth; Jayanti, Yunia Arinda
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.14

Abstract

As a salesperson / personal selling / salesperson is the key to success in generating the buying process. Personal selling is an effective tool to build preferences, beliefs, and purchase actions. For this reason, business owners must increase their expertise which can be achieved through salles training in using adequate facilities. As a seller, you must master every product or service that the company sells. The purpose of the activity is to help business owners have a stock of knowledge about salespeople, so that business owners can increase sales of the products produced. The partner chosen in the PKM activity is engaged in a culinary business domiciled in Jambi. The method offered to partners is training/socialization which includes an introduction to salespeople, characteristics, forms, principles and goals and benefits. Presented in the form of PPT and conducted online. The results of the activity show that partners can optimize personal selling skills in offering products to end consumers, as evidenced by the results of the evaluation of the answers to the questionnaires given to partners showing 100% can understand the material presented.
Co-Authors Chrstianto, Einstein Djakasaputra, Arifin Jayanti, Yunia Arinda Rodhiah, Rodhiah