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All Journal Daya Saing : Jurnal Ilmu Manajemen
Puspa Sari, Ketut Intan
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Decision Sciences, Operations Research & Management Other

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PENGARUH KUALITAS PELAYANAN, HARGA DAN STRATEGI DIGITAL MARKETING TERHADAP MINAT BELI DI UD. SUARNINGSIH Budiasni, Ni Wayan Novi; Puspa Sari, Ketut Intan
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1409

Abstract

The purpose of this study was to determine the quality of service, price and digital marketing strategy for buying interest at UD. Suarningsih. The total population of customers, both male and female, who are customers at UD stores. Suarningsih while the sample in this study were 81 customers. Methods of data collection by using the SPSS application version 29.00 for windows. The results of the study show that service quality has a positive effect on purchase intention at UD. Suarningsih with t count > t table (3.430 > 1.991) with a significant level of 0.001 <0.005. Prices have a positive effect on buying interest at UD. Suarningsih with a t count > t table (3.419 > 1.991) with a significant level of 0.001 <0.005. Digital Marketing strategy has a positive effect on buying interest at UD. Suarningsih with t count > table (2, 479 > 1991) with a significant level of 0.007 <0.005.
Co-Authors Ni Wayan Novi Budiasni .