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All Journal The Asia Pacific Journal Of Management Studies
Suryanisari, Pipin
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN PADA DEUMDEE CAFE RANGKASBITUNG Suryanisari, Pipin; Prasetyo, Andrian
The Asia Pacific Journal Of Management Studies Vol 10 No 2 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v10i2.974

Abstract

This study aims to determine the effect of product quality and customer satisfaction on customer loyalty. Product Quality (X1) and Consumer Satisfaction (X2) are independent variables and Customer Loyalty (Y) is the dependent variable. The research method used in this research is quantitative method. The population used in this study were 95 customers of Cafe Deumdee Rangkasbitung. The number of samples used in this study were 95 respondents using the slovin method. The data used in this study is primary data, namely by distributing questionnaires to respondents. The scale used is the Likert scale. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression test, correlation test, determination test, t test and f test. The results of testing the first hypothesis (H1) are accepted which indicates that product quality has an effect on customer loyalty. The results of testing the second hypothesis (H2) are rejected which indicates that consumer satisfaction has no effect on customer loyalty. While the results of testing the third hypothesis (H3) are accepted which shows that Product Quality and Consumer Satisfaction have an effect on customer loyalty.
PENGARUH KELENGKAPAN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BANGUNAN JHRD BAROKAH Suryanisari, Pipin; Yusuf, Muhamad
The Asia Pacific Journal Of Management Studies Vol 10 No 3 (2023)
Publisher : Universitas La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/apjms.v10i3.1008

Abstract

This research is based on the number of similar businesses that offer products to consumers so that companies must be able to identify consumer needs in order to compete with copetitors. This study aims to test productcompleteness and price either partially or simultaneously on consumer purchasing decisions at the JHRD Barokah Building Store. The population used is the consumer of the JHRD Barokah Building Shop and a sample of 90 respondents is obtained using the slovin formula. This study uses validity and reliability of a research indicator. This study uses multiple linear regression analysis with SPSS v.25. The results of the analysis carried out show that partially the completeness of the product has a positive and significant effect on Purchase Decisions, while simultaneously Product Completeness and Price have an influence on Purchase Decisions..
Co-Authors Muhamad Yusuf, SE., M.Si. Prasetyo, Andrian