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All Journal COSMOS Cognitionis Civitatis et Politicae
Alami, Fathoni Nur
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Perilaku Konsumen untuk Implementasi Marketing Mix pada Produk High dan Low Involvement: Consumer Behavior Analysis for Marketing Mix Implementation on High and Low Involvement Products Alami, Fathoni Nur
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 2 (2024): February
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i2.140

Abstract

This research analyzes consumer behavior in implementing marketing mix on products with high and low levels of involvement. This study aims to understand the differences in consumer behavior patterns towards the two types of products and how marketing mix elements—product, price, place, and promotion—influence purchasing decisions. Through a qualitative approach with in-depth interviews and surveys, it was found that consumers of high involvement products consider quality and brand image factors more, while consumers of low involvement products are more influenced by price and availability factors. The results of this research provide strategic guidance for marketers in designing effective marketing programs according to the type of product and characteristics of targeted consumers.
Analisis Entrepreneurship pada Usaha Keuangan dan Perikanan: Entrepreneurship Analysis in Financial and Fisheries Businesses Alami, Fathoni Nur
COSMOS : Jurnal Ilmu Pendidikan, Ekonomi dan Teknologi Vol 1 No 2 (2024): February
Publisher : PUSDATIN Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cosmos.v1i2.141

Abstract

Penelitian ini menganalisis implementasi dan dampak entrepreneurship dalam dua sektor: keuangan dan perikanan di Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode root cause analysis dan cause and effect analysis. Fokus utama adalah pada Flip, sebuah startup di sektor keuangan yang mengganggu pasar transfer uang tradisional dengan menghilangkan biaya administrasi antar bank. Studi ini juga mencakup sektor perikanan dengan studi kasus pada rumah makan Ikan dan Udang Banyuwangi yang menggunakan pendekatan inovatif dalam mengelola bisnis mereka. Penelitian ini menggunakan metode analisis akar masalah dan analisis sebab-akibat untuk mengevaluasi keberhasilan solusi yang diimplementasikan oleh Flip. Selain itu, berbagai persona pelanggan dari segmen berbeda diidentifikasi untuk mengilustrasikan dampak nyata dari layanan Flip dalam kehidupan sehari-hari. Hasil penelitian menunjukkan bahwa inovasi teknologi dan pendekatan yang disruptif dapat meningkatkan efisiensi dan mengurangi biaya operasional, memberikan nilai tambah bagi pengguna dan mendorong pertumbuhan ekonomi di sektor yang berbeda.
Applying the Principles of Maqasid Al-Shariah to Address Poverty and Hunger in Indonesia Alami, Fathoni Nur; Mohammad, Wily
Cognitionis Civitatis et Politicae Vol. 1 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v1i2.1115

Abstract

This article synthesizes qualitative evidence from 25 academic papers that examine the integration of Maqasid Al-Syariah principles with efforts to achieve SDG 1 (eradication of poverty) and SDG 2 (food security) in Indonesia. In the context of the complexity of challenges such as conflict, climate change and the impact of the COVID-19 pandemic, this approach offers a unique perspective based on sustainable ethical and Islamic values. This article looks at the contribution of Maqasid Al-Syariah in improving food security and sustainable agriculture, as well as Indonesia's strategy to deal with the problem of hunger. Emphasizing values such as compassion, fair distribution and responsible management, this approach not only strengthens efforts to achieve SDG 1 and SDG 2, but also shows how Islamic principles can be applied through initiatives such as the Islamic Food Bank to reduce poverty and food insecurity in Indonesia .
Co-Authors Mohammad, Wily