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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Fitroh, Wulan Nurul
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Pengaruh Kualitas Pelayanan, Kelayakan Harga, dan Kualitas Produk terhadap Kinerja Penjualan di Zahra Store Yogyakarta Fitroh, Wulan Nurul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.816

Abstract

The purpose of this research is to determine the influence of service quality, price fairness, and product quality on sales at Zahra Store Yogyakarta. The method used in this research is descriptive quantitative with multiple linear analysis. The population in this research is the customers at Zahra Store Yogyakarta, with a sample size of 100 respondents. The data collection method used a questionnaire. The results of the research conclude that (1) service quality has a positive and significant influence on sales performance, with a coefficient of 0.001, (2) price fairness has a positive and significant influence on sales performance, with a coefficient of 0.017, and (3) product quality has a positive and significant influence on sales performance, with a coefficient of 0.000. Keywords: Service Quality, Price Fairness, Product Quality, Sales Performance.
Analisis Pengaruh Kualitas Pelayanan, Kelayakan Harga, dan Kualitas Produk terhadap Kinerja Penjualan di Zahra Store Yogyakarta Fitroh, Wulan Nurul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.816

Abstract

The purpose of this research is to determine the influence of service quality, price fairness, and product quality on sales at Zahra Store Yogyakarta. The method used in this research is descriptive quantitative with multiple linear analysis. The population in this research is the customers at Zahra Store Yogyakarta, with a sample size of 100 respondents. The data collection method used a questionnaire. The results of the research conclude that (1) service quality has a positive and significant influence on sales performance, with a coefficient of 0.001, (2) price fairness has a positive and significant influence on sales performance, with a coefficient of 0.017, and (3) product quality has a positive and significant influence on sales performance, with a coefficient of 0.000. Keywords: Service Quality, Price Fairness, Product Quality, Sales Performance.
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