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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies As-Syirkah: Islamic Economic & Financial Journal
Gusnadi, Dani
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Pengembangan Strategi Pemasaran Syariah Daging dan Ikan Halal melalui Digital Marketing :Studi Kasus Pada PT Daya Desa Asasta Nurhasanah, Eva; Gusnadi, Dani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.2180

Abstract

The research is aimed at developing marketing strategies for halal meat and fish through digital marketing at PT Daya Desa Asasta. Digital marketing, or digital marketing, is a set of strategies to market goods or services through digital or online media, such as the Internet, social media, search engines, email, mobile applications, and other online platforms. This research assesses what has been implemented and which digital marketing strategies have had the most or the least impact. Through this research, more objective evaluations can be obtained, which can serve as the basis for making recommendations for improvements or decision-making related to marketing through digital marketing.This type of research is qualitative, using the research evaluation method and the goal-free evaluation model by Michael Scriven. Data collection is carried out with interviews with 2 subjects involved in the company's Power Village Asasta, observation, and document study. Data analysis with Miles & Huberman thematic analysis techniques (1994). Further, the monitoring of research credibility was carried out through steps of triangulation of data from Patton (1990). The results of the research were evaluation results, namely (a) 3 digital marketing strategies used: Tokopedia, Instagram, and Whatsapp (b) 1 digital marketing strategy and 1 recommended product processing.Keywords: Digital Marketing, Sharia Marketing, Meat ,and Fish
Analisis Pengetahuan Pelaku UMKM Tentang Produk Halal di Kelurahan Cijagra Munadi, Muhammad Nadzir Al; Gusnadi, Dani
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/8anncn72

Abstract

This study aims to measure and analyze the level of MSME actors in business around the Cijagra village with a focus on the target research object, namely on UMKM business actors in the Cijra Agra village. The research method used is a qualitative approach method by interviewing business actors and documenting one of the shopkeepers. As for displaying the results of the field in the UMKM business in the village of Cijagra. The data is analyzed using data collection techniques with an interview method approach using sample data and processed into concrete and relevant data. The results of the discussion in this study are expected to be a little insight into the UMKM actors around the Cijagra village.  
Minat Mahasiswa untuk Berinvesrasi di Pasar Modal Syari’ah: Studi Kasus: Galeri Investasi Saham Syari’ah UIN Sunan Gunung Djati Bandung Periode 2022-2023 Mufid, Faisal; Gusnadi, Dani
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/gf1sy905

Abstract

This research aims to measure and analyze the level of student interest in investing in the sharia capital market with a focus on the target research object, namely the Syari'ah Investment Gallery of UIN Sunan Gunung Djati Bandung for the 2022-2023 period. The research method used was a quantitative approach by distributing questionnaires to students and also conducting interviews with the Syari'ah Investment Gallery of UIN Sunan Gunung Djati Bandung. As for the variables that serve as benchmarks, they are students' interest in investment, students' knowledge regarding investment and also students' knowledge regarding capital markets and sharia capital markets. The data was analyzed using statistical techniques using the Slovin method approach by collecting several data samples and processing them into concrete and relevant data. It is hoped that the results of the discussion in this research will provide some insight into the investment interest of UIN Sunan Gunung Djati Bandung students.  
Pengembangan Strategi Pemasaran Syariah Daging dan Ikan Halal melalui Digital Marketing :Studi Kasus Pada PT Daya Desa Asasta Nurhasanah, Eva; Gusnadi, Dani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.2180

Abstract

The research is aimed at developing marketing strategies for halal meat and fish through digital marketing at PT Daya Desa Asasta. Digital marketing, or digital marketing, is a set of strategies to market goods or services through digital or online media, such as the Internet, social media, search engines, email, mobile applications, and other online platforms. This research assesses what has been implemented and which digital marketing strategies have had the most or the least impact. Through this research, more objective evaluations can be obtained, which can serve as the basis for making recommendations for improvements or decision-making related to marketing through digital marketing.This type of research is qualitative, using the research evaluation method and the goal-free evaluation model by Michael Scriven. Data collection is carried out with interviews with 2 subjects involved in the company's Power Village Asasta, observation, and document study. Data analysis with Miles & Huberman thematic analysis techniques (1994). Further, the monitoring of research credibility was carried out through steps of triangulation of data from Patton (1990). The results of the research were evaluation results, namely (a) 3 digital marketing strategies used: Tokopedia, Instagram, and Whatsapp (b) 1 digital marketing strategy and 1 recommended product processing.Keywords: Digital Marketing, Sharia Marketing, Meat ,and Fish
Co-Authors Mufid, Faisal Munadi, Muhammad Nadzir Al Nurhasanah, Eva