Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Asyaroh Ramadona Nilawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Kepuasan Sebagai Moderasi Pengaruh Citra Merek, Kepercayaan, dan Komitmen Terhadap Loyalitas Pelanggan Aplikasi Transportasi Online Kartika Sari; Asyaroh Ramadona Nilawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4171

Abstract

The increasing business competition that exists requires business people to be more creative and innovative in creating new businesses and competitiveness, especially in the transportation business. Where today's people need transportation that is fast, safe, comfortable and easy to find. This research aims to determine the influence of satisfaction as a moderating influence of brand image, trust and commitment on customer loyalty of online transportation applications. The current analysis uses a quantitative approach. The results of this research have found that brand image, trust and commitment influence customer loyalty in online transportation applications. Satisfaction as moderation is able to moderate trust in customer loyalty of online transportation applications. However, satisfaction was not able to moderate brand image and commitment to customer loyalty of online transportation applications in this research.
Kepuasan Sebagai Moderasi Pengaruh Citra Merek, Kepercayaan, dan Komitmen Terhadap Loyalitas Pelanggan Aplikasi Transportasi Online Kartika Sari; Asyaroh Ramadona Nilawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4171

Abstract

The increasing business competition that exists requires business people to be more creative and innovative in creating new businesses and competitiveness, especially in the transportation business. Where today's people need transportation that is fast, safe, comfortable and easy to find. This research aims to determine the influence of satisfaction as a moderating influence of brand image, trust and commitment on customer loyalty of online transportation applications. The current analysis uses a quantitative approach. The results of this research have found that brand image, trust and commitment influence customer loyalty in online transportation applications. Satisfaction as moderation is able to moderate trust in customer loyalty of online transportation applications. However, satisfaction was not able to moderate brand image and commitment to customer loyalty of online transportation applications in this research.
Co-Authors Kartika Sari