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All Journal As-Syirkah: Islamic Economic & Financial Journal
Andaraini, Sonja
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pengaruh Program Membership dan Partnership terhadap Loyalitas Pelanggan: Studi pada Perusahaan Midtown Hotels Indonesia Cabang Surabaya Zikri, Shafanissa Aulia; Andaraini, Sonja
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/88zknf29

Abstract

This research aims to analyze the influence of membership and partnership programs on customer loyalty at Midtown Hotels Indonesia, Surabaya branch. Using random sampling techniques based on Slovin's formula, the study sampled 222 respondents from a population of 500 customers. Primary data was collected through the distribution of questionnaires to respondents to test the relationship between these programs and customer loyalty. The analysis results show that membership and partnership programs have a positive and significant influence on customer loyalty, indicating that the existence of these programs can increase customer retention and satisfaction levels at Midtown Hotels Indonesia, Surabaya branch.
Co-Authors Zikri, Shafanissa Aulia