Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event International Journal of Economics and Management Research
Pelliyezer Karo Karo
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Pengaruh Experiential Marketing Terhadap Tingkat Kepuasan Peserta Sports Event Jakabaring Wonderful Run Palembang Pelliyezer Karo Karo
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 2, No 2 August (2020)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v2i2.32

Abstract

Penelitian dilakukan untuk mengidentifikasi pengaruh experiential marketing terhadap tingkat kepuasan peserta sports event Jakabaring Wonderful Run di Palembang. Experiential marketing terdiri atas variabel sense, feel, think, act dan relate. Pengumpulan data melalui kuesioner dan observasi. Analisis data penelitian menggunakan analisis regresi linier berganda, secara simultan dan parsial. Penelitian pada 300 responden menghasilkan bahwa secara simultan, experiential marketing berpengaruh sangat kuat terhadap tingkat kepuasan peserta sports event. Sedangkan secara parsial, penelitian menunjukkan variabel sense, feel, dan act berpengaruh signifikan terhadap tingkat kepuasan peserta sports event, dengan variabel act adalh variabel dominan.
Analysis of Traditional Menu Promotion Case Study: The City of Pagar Alam Samuel Hamonangan; Pelliyezer Karo Karo; gus Setiawan
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 4, No 2 August (2022)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v4i2.177

Abstract

This study compares traditional menu promotion efforts' expectations and reality in Pagar Alam, South Sumatra. The focus of attention of food and beverage industry players is customers and competitors. By generating and offering value to their customers, food and beverage industry players can bind a customer, a food and beverage player who has succeeded in presenting superior value. In order to achieve this goal, every industry player must be able to produce and deliver the goods and services desired by consumers, in this case, tourists, according to the needs and desires of these tourists. The data analysis method uses Important Performance Analysis (IPA) on primary data obtained from 83 consumer respondents. The results showed strategies to improve product branding to introduce and improve the specific menu products of natural fences so that tourists more widely knew them. The results showed that labeling was in quadrant D (low expectation and perception values) at an IPA value of 5.40.
Analysis of Consumer Decision Factors in Venue Selection in Palembang Pelliyezer Karo Karo; Debbie Aaliyah Ananda; Hanif Hasan; Mochammad Rian Ahdian Morena; Samuel Hamonangan; Muhammad Halfi Indra Syahputra
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.826

Abstract

This study aims to identify the factors influencing venue selection decisions by event organizers at Jakabaring Sport City, Palembang. The venue plays a crucial role in event organization, especially as sports facilities are increasingly transformed into multifunctional spaces for non-sport events. This research employed a quantitative approach using Confirmatory Factor Analysis (CFA) and involved 53 respondents from event organizers who had previously conducted events at the venue. Data were collected through structured questionnaires and analyzed to determine key influencing factors. The findings reveal four dominant factors affecting venue selection decisions: compliance, configuration, constraints, and cachet. Among these, configuration is identified as the most influential factor, followed by compliance, cachet, and constraints. These results highlight the importance of facility layout, flexibility, and suitability in supporting event needs. The study provides practical insights for venue managers to improve service quality and competitiveness, as well as recommendations for future research to further explore factors influencing venue selection decisions.
Co-Authors Debbie Aaliyah Ananda gus Setiawan Hanif Hasan Mochammad Rian Ahdian Morena Muhammad Halfi Indra Syahputra Samuel Hamonangan