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All Journal Jurnal Ilmiah Ekonomi dan Manajemen MEDIAKOM : Jurnal Ilmu Komunikasi
Maulida, Wahyu
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Languange, Linguistic, Communication & Media Other

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STRATEGI HUMAS PT. KAI PADA MUSIM MUDIK LEBARAN 2022 MELALUI APLIKASI KAI ACCESS Maulida, Wahyu
MEDIAKOM Vol. 7 No. 01 (2023): Mediakom, September 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v7i01.2359

Abstract

In 2022, Indonesia has entered a new normal from a fairly bad condition due to the covid-19 outbreak that has attacked for almost 2 years. During COVID-19, the Indonesian government implemented a lockdown and implemented Large-Scale Social Restrictions (PSBB). One of the impacts of the policies taken is on the transportation aspect, for example PT KAI. This situation made PT KAI itself take a policy to reduce the train operating schedule and also reduce the passenger quota. In this post-covid condition, PR is collaborating with the marketing team to increase ticket sales. Public Relations is an activity that bridges between companies or institutions with the community. Public relations itself must be able to provide information that can improve the company's image. This research uses qualitative research through literature study and in-depth interviews. The steps for obtaining data are through Data Reduction, Data Display, Drawing Conclusions, and Verification. The theory used in this research is Image Theory. The results of this study show that PT KAI provides a strategy for the 2022 homecoming season through the KAI Access application. Through this strategy, PT KAI itself helps the government to reduce direct contact between people which causes crowds and increases the possibility of the emergence of new variants of COVID. In addition to the strategy carried out by PT KAI, it has caused several obstacles in the community.
Analisis Komunikasi Dalam Meningkatkan Kinerja Pegawai Di Kantor Lurah Parung Serab Kecamatan Ciledug Kota Tangerang Maulida, Wahyu; Asmalah, Lia
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i1.8092

Abstract

This study aims to identify and analyze the impact of communication on improving employee performance at the Parung Serab Village Office, Ciledug District, Tangerang City. The research method used was descriptive qualitative, with data collection techniques including observation, interviews, and documentation with one key informant and five other informants. The results indicate that the communication process is quite good, with good relationships between employees and their superiors and among themselves. However, understanding of communication skills still needs to be improved. Employee performance is quite good, with the quantity of work performed commensurate with the amount of work assigned, good cooperation, and effective supervision. However, the quality of performance and the timeliness of tasks from superiors still need to be improved for future improvement.
Co-Authors Asmalah, Lia