Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Adl Islamic Economic
M. Robby Kaharudin
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS STRATEGI BERSAING PADA TOKO SEMBAKO ABDI DI KECAMATAN CAMBAI KOTA PRABUMULIH DALAM PERSPEKTIF ETIKA BISNIS ISLAM Ernawati; M. Robby Kaharudin; Zayudi; Yeni Gustiana
ADL ISLAMIC ECONOMIC : Jurnal Kajian Ekonomi Islam Vol 4 No 2 (2023): Adl Islamic Economic: Jurnal Kajian Ekonomi Islam
Publisher : Sekolah Tinggi Ekonomi Islam Al-Furqon Prabumulih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56644/adl.v4i2.77

Abstract

This study aims to determine the application of competitive strategy at Abdi Grocery Store. And whether the competitive strategy applied to the Abdi Grocery Store is in accordance with the perspective of Islamic business ethics.This research is a field research that uses a qualitative descriptive approach. Sampling techniques in this study are purposive sampling and snowball sampling. Data collection techniques through interviews, observation and documentation. Primary data is obtained from Abdi Food Store Owners, Employees and Customers who are selected based on certain conditions.The results of the Generic Strategy analysis show that Abdi's Sembako Store uses a Cost Advantage Strategy by providing low prices and providing discounts, a Differentiation Strategy by providing unique services and offering substitute products for certain circumstances and a Differentiation Focus Strategy by providing unique services to a particular segment. The competitive strategy at the Abdi Grocery Store shows a very good success, due to the increasing turnover and increasing number of customers. The owner of the Abdi Grocery Store also always instills honesty and courtesy to employees in providing services in a manner that is in accordance with the perspective of Islamic business ethics.
Co-Authors Ernawati Yeni Gustiana Zayudi