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All Journal Tourism Economics, Hospitality, and Business Management Journal
Suryadi, Kinanti Aulia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Instagram Sebagai Media Promosi Desa Wisata Lebakmuncang Suryadi, Kinanti Aulia
TEHBMJ (Tourism Economics Hospitality and Business Management Journal) Vol 4 No 2 (2024): TEHBMJ (Tourism Economics, Hospitality, and Business Management Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/tehbmj.v4i2.645

Abstract

This study investigates the use of Instagram in promoting Lebakmuncang Tourism Village as a tourism destination. Using descriptive qualitative methods, an analysis was conducted on the Instagram account @desawisatalebakmuncang to evaluate the frequency of posting, content quality, hashtag usage, and level of interaction with followers. The results of the analysis indicate that this tourism village has great potential but requires improved marketing strategies through social media. Recommendations include increasing the frequency of posting, creating interactive content, and designing more varied campaigns. It is hoped that these improvements can optimize the role of Instagram in increasing the visibility, interaction, and attractiveness of Lebakmuncang Tourism Village as an attractive tourist destination.
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