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Peningkatan Daya Saing Usaha Mikro Kecil Melalui Pelatihan Pemasaran Digital Mubarak, Abdullah; Apriliani, Lili; Aidil Fitri, Anugrah; Sam, Marwah Amaliah Putri; Hidayatullah, Syarif
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): SEPTEMBER-DESEMBER
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i3.4718

Abstract

Micro and Small Enterprises (MSEs) in Desa Kassi face challenges in digital marketing due to their reliance on conventional methods, such as direct sales from home, which limit their market reach and product competitiveness. The Capacity Building Program for Student Organizations (PPK Ormawa) by MP Ekolibrium FEB UNM was designed to address these issues through training that includes business social media management, the use of websites and e-commerce platforms, and the creation of engaging and interactive digital content. The methods implemented include face-to-face training, door-to-door mentoring, and ongoing evaluations. As a result, MSEs are now capable of managing business social media, leveraging websites and e-commerce platforms, and producing creative content that enhances product appeal. A significant outcome of this program is the establishment of the UMK Center, serving as a marketing hub through websites and marketplaces. This program not only improves digital marketing skills but also expands market reach and enhances the competitiveness of MSEs in Desa Kassi.
Analysis of Fixed Asset Management by Indonesian Local Governments Apriliani, Lili; Rizqi, Rania; Grabriella, Stefany; Muharrammaini, Ulfa; Nasution, Anggi Pratama
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.105

Abstract

The management of fixed assets is a vital component of the governance of local government finances as it relates to the accountability and quality of local government financial reports. This study aims to analyse the management of fixed assets by local governments in Indonesia and the level of compliance with the Government Accounting Standards Statement (PSAP) 07 and the changes in regulation from Minister of Home Affairs Regulation Number 19 of 2016 to Minister of Home Affairs Regulation Number 7 of 2024. The research method used is a qualitative approach with literature review method by analysing scientific journals, research reports and relevant legislation. The results of the study indicate that, normatively, local governments have implemented PSAP 07 in recognition and presentation of fixed assets in the local government financial statements. However, the implementation of fixed asset management is suboptimal which is characterised by problems in asset identification, inconsistency of physical and administrative data, weak legal asset protection, limited information systems, and low competency of the managing human resources. The enactment of Permendagri Number 7 of 2024 brings increased demands for the integration of asset management systems, control, and optimisation of the use of regional assets, but in its initial implementation phase, it still requires adjustments to the institution and the strengthening of the capacity of local government officials. The research examines the systems employed by local governments in the management of public sector assets, the impact of human resources on the management of such assets, and the local governments' compliance with established regulations.