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All Journal YUME : Journal of Management El-Mujtama: Jurnal Pengabdian Masyarakat
Rosari, Carviena Alia
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Religion Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Pemanfaatan Digital Marketing untuk Meningkatkan Potensi Wisata Kampung Gambut Siantan Hilir Amanda, Zhakia Putri; Wendy, Wendy; Rosari, Carviena Alia; Novita, Nanda; Oviska, Astrid; Ningsih, Welly Putri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5638

Abstract

This study investigated the development of identity and promotional strategies for tourism in Kampung Gambut Siantan Hilir, aiming to enhance local tourism awareness among residents of Pontianak city. A significant challenge identified is the insufficient information and promotional efforts regarding local tourism, particularly among urban populations unaware of nearby attractions, such as “vegetable picking”, located just a few kilometers from the city center. The research employs sosial media and visual content as primary tools for disseminating information about Kampung Gambut’s attractions. Additionally, the creation of informative tour packages, visual booklets, and brochures seeks to broaden public understanding of various available tourism offerings. Methodological approaches include developing engaging content, strategically planning educational tour packages, and producing unique merchandise that reflects the village’s positive image. The involvement of local communities in promotional activities is emphasized to enhance engagement and participation. Findings indicate that targeted promotion through sosial media and visual content effectively highlights tourism potential, while merchandise plays a crucial role in positioning Kampung Gambut Siantan Hilir as an appealing educational tourism destination, ultimately fostering increased community visit and participation.
Memotret Senyuman Menuju Pembelian Ulang: Peran Mediasi Kepuasan Pelanggan di Selfie Time Self Photo Studio Indonesia Rosari, Carviena Alia; Wenny Pebrianti, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi,
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11381

Abstract

Industri self photo studio di Indonesia mengalami pertumbuhan pesat seiring meningkatnya tren swafoto dan kebutuhan masyarakat terhadap pengalaman visual yang kreatif. Photobox merek Selfie Time sebagai penyedia layanan photobooth bertema Korea terus menarik perhatian konsumen melalui desain booth yang estetik serta layanan digital yang mudah diakses. Penelitian ini bertujuan menganalisis pengaruh Perceived Enjoyment, E-Service Quality, dan Atmosphere terhadap Repurchase Intention dengan Customer Satisfaction sebagai variabel mediasi. Pendekatan kuantitatif digunakan melalui survei online terhadap 250 pelanggan yang menggunakan layanan Selfie Time dalam tiga bulan terakhir. Data dianalisis menggunakan metode PLS-SEM melalui SmartPLS 3. Hasil penelitian menunjukkan bahwa Perceived Enjoyment, E-Service Quality, dan Atmosphere berpengaruh positif signifikan terhadap Customer Satisfaction dan Repurchase Intention. Selain itu, Customer Satisfaction terbukti berpengaruh positif signifikan terhadap Repurchase Intention serta memediasi hubungan antara ketiga variabel tersebut. Secara keseluruhan, temuan ini menegaskan bahwa pengalaman menyenangkan, kualitas layanan digital, dan atmosfer booth estetik berperan penting dalam meningkatkan kepuasan pelanggan yang mendorong niat pembelian ulang. Penelitian ini memberikan kontribusi teoretis dengan memperkaya kajian perilaku konsumen pada industri kreatif berbasis pengalaman visual serta kontribusi praktis sebagai dasar strategi peningkatan layanan dan pengalaman pelanggan bagi pengelola photobox Selfie Time. Kata Kunci: persepsi kesenangan; kualitas layanan digital; atmosfer; kepuasan pelanggan; niat pembelian ulang; studio foto mandiri
Co-Authors Amanda, Zhakia Putri Nanda Novita, Nanda Ningsih, Welly Putri Oviska, Astrid Wendy Wenny Pebrianti, Barkah Barkah, Ahmadi Ahmadi, Heriyadi Heriyadi,