Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Yudistira, Elip
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penggunaan Digital Marketing melalui Kegiatan Lelang Guna Meningkatkan Penjualan UMKM di Kelurahan Sukapura Mahadianto, Moh. Yudi; Maulina, Rima; Yudistira, Elip; Lutfiyanah, Pepi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 2 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i2.6506

Abstract

MSMEs (Micro, Small and Medium Enterprises) have a very important role in the Indonesian economy, contributing 60% of GDP and absorbing 97% of the workforce. However, many MSMEs in Kelurahan Sukapura face challenges in digitally marketing their products, resulting in low sales. This research aims to improve the knowledge and skills of MSME players in digital marketing through online auction activities. Using a qualitative approach, this research involved MSME players who utilize social media such as Facebook, Instagram, and WhatsApp to expand their marketing networks. The one-month training provided an understanding of the importance of digital marketing and how to conduct online auctions. This training is expected to improve product design and photo skills, as well as expand market reach. The results of the socialization activities show that more than 60% of Indonesia's population has made purchases through e-commerce platforms, which signifies great potential for MSMEs to utilize online auction platforms to increase the visibility of their products. Through this research, it is hoped that MSME players in Sukapura Village can overcome the marketing problems they face and increase the purchasing power of the community for their products. The success of this program confirms the importance of education and training in developing the economic potential of communities in the digital era.
Co-Authors Lutfiyanah, Pepi Moh Yudi Mahadianto Rima Maulina