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All Journal Journal of International Conference Proceedings Journal of Innovative and Creativity Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Noula Sandra Mawitjere
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Business Competitiveness of Small Medium Enterprise in Pandemic Era Covid-19 (Case Study on Souvenir Business in the Special Economic Area of Tourism Likupang, North Sulawesi Province, Indonesia) Arie Frits Kawulur; Noula Mawitjere; Hisky Kawulur
Journal of International Conference Proceedings (JICP) Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1138

Abstract

This study aims to describe the small medium enterprises that grow and exist in "Likupang" Tourism Special Economic Zone, North Sulawesi Province, Indonesia, especially for micro and small businesses in the souvenir business sector, focusing on the factors of utilizing appropriate technology, online/offline marketing and human capital. This research uses qualitative design with case study method by digging up in-depth information and data on business environment during the Covid-19 pandemic since 2020 until now. The results show that there are micro and small businesses that use appropriate technology in making souvenirs, the findings are still limited to technology tools for forming souvenir products, another result showed the innovation in product design is still lacking, employees only imitate common things and did not create products typical to Likupang area. In terms of marketing strategies, it was found that the Covid-19 pandemic hit the tourism industry, including souvenir businesses badly. This made souvenir business owners apply marketing strategies by selling products at sites as well as offering products through social media. Another finding from human capital factor, there are still business owners and employees who do not have entrepreneur mindset, even though in terms of product-making skills, they are classified as skilled craftsmen.
Business Competitiveness of Small Medium Enterprise in Pandemic Era Covid-19 (Case Study on Souvenir Business in the Special Economic Area of Tourism Likupang, North Sulawesi Province, Indonesia) Kawulur, Arie Frits; Mawitjere, Noula; Kawulur, Hisky
Journal of International Conference Proceedings Vol 4, No 1 (2021): Proceedings of the 9th International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i1.1138

Abstract

This study aims to describe the small medium enterprises that grow and exist in "Likupang" Tourism Special Economic Zone, North Sulawesi Province, Indonesia, especially for micro and small businesses in the souvenir business sector, focusing on the factors of utilizing appropriate technology, online/offline marketing and human capital. This research uses qualitative design with case study method by digging up in-depth information and data on business environment during the Covid-19 pandemic since 2020 until now. The results show that there are micro and small businesses that use appropriate technology in making souvenirs, the findings are still limited to technology tools for forming souvenir products, another result showed the innovation in product design is still lacking, employees only imitate common things and did not create products typical to Likupang area. In terms of marketing strategies, it was found that the Covid-19 pandemic hit the tourism industry, including souvenir businesses badly. This made souvenir business owners apply marketing strategies by selling products at sites as well as offering products through social media. Another finding from human capital factor, there are still business owners and employees who do not have entrepreneur mindset, even though in terms of product-making skills, they are classified as skilled craftsmen.
Pelatihan Pemasaran Digital untuk Meningkatkan Kewirausaan pada Siswa di SMA Negeri I Motoling Barat Kabupaten Minahasa Selatan Noula Sandra Mawitjere; Aural Sampelan
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 6 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yvpc5b75

Abstract

Pengabdian yang dilakukan tentang pelatihan pemasaran Digital untuk meningkatkan Kewirausaan pada Siswa di SMA Negeri I Motoling Barat Kabupaten Minahasa Selatan. Pelaksanaan kegiatan Pengabdian Pada Masyarakat ini dilakukan dengan menggunakan metode ceramah, tutorial, dan diskusi. Khalayak sasaran yang dipilih adalah Siswa kelas 11 dan 12 SMA Negeri I Motoling  Barat. Penetapan sasaran ini merupakan suatu upaya untuk melatih Pengetahuan tentang bagaimana menggunakan strategi pemasan digital. Pengabdian berjalan dengan baik. Siswa-siswa  di SMA Negeri I Motoling Barat memiliki pengetahuan dan keterampilan dalam menggunakan pemasaran secara digital sehingga dapat meningkatkan kewirausahan yang ada di daerah Motoling secara khusus dan minahasa Selatan secara umum. Dengan optimalnya pemasaran yang dilakukan, maka usaha akan berjalan dengan lancar dan mendapatkan keuntungan yang ditargetkan, sehingga hal ini bisa memperkuat jiwa kewirausahaan siswa untuk terus melakukan inovasi dan kreasi dalam berusaha atau berbisnis.
Pengaruh Pemasaran Media Sosial dan Kesadaran Merek Terhadap Keputusan Pembelian (Studi Pada Produk Lokal di Provinsi Sulawesi Utara) Noula Sandra Mawitjere
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4698

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemasaran media sosial dan kesadaran merek terhadap keputusan pembelian produk lokal di Provinsi Sulawesi Utara. Pendekatan kuantitatif digunakan dengan metode analisis regresi linear berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa baik pemasaran media sosial maupun kesadaran merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Pemasaran media sosial terbukti mampu mendorong minat konsumen melalui interaksi digital yang intensif, sementara kesadaran merek berperan dalam membangun kepercayaan konsumen terhadap produk lokal. Temuan ini memberikan implikasi bahwa pelaku usaha perlu mengoptimalkan penggunaan media sosial dan membangun citra merek yang kuat sebagai strategi untuk meningkatkan keputusan pembelian. Penelitian ini juga memberikan dasar bagi studi lanjutan dengan mempertimbangkan variabel tambahan dan pendekatan yang lebih luas.
Co-Authors Arie Frits Kawulur Aural Sampelan Hisky Ryan Kawulur