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All Journal JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM
Boga Tirtawan, I Kadek
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Economics, Econometrics & Finance Social Sciences

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PENGARUH BRAND IMAGE DAN PROMOSI ONLINE TERHADAP KEPUTUSAN PEMBELIAN PADA DISTRO FINDS SUPPLY GIANYAR Boga Tirtawan, I Kadek; Handayani, Made Mulia
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 9 No 2 (2023): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v9i2.1274

Abstract

In today's times, consumersxare veryxcritical inchoosing a product, thexdecision toxbuy a product is stronglyx influenced by variousxforms of evaluation of the product. The purpose of this study was toxdetermine thexeffect of brandximage and onlinexpromotion partiallyxand simultaneouslyxon purchasing decisionsxat Finds Supply Gianyar Distro. Thexsample in thisxstudy were consumersxwho had purchasedxproducts andxvisited Finds Supply Distros, totaling 110 respondents. Determinationxof the numberxof respondents (sample) wasxcarried out using purposivexrandomxsampling. Data were analyzedxusing multiplexlinearxregression analysis, determination analysis, ttestxstatistical analysis (t-test), and Ftest statisticalxanalysis (F-test). The results showed that there was a partialxandxsimultaneous positivexandxsignificant influence between brandximage and onlinexpromotion on purchasingxdecisions at Distro Finds Supply Gianyar.
Co-Authors Handayani, Made Mulia