Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ecogen
Syafa'ad, Nifsa Hanipah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Orientasi Kewirausahaan, Orientasi Pasar dan Orientasi Teknologi Terhadap Keunggulan Bersaing Syafa'ad, Nifsa Hanipah; L V, Yuhendri
Jurnal Ecogen Vol 7, No 2 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i2.15944

Abstract

This research aims to reveal the impact of entrepreneurial orientation, market orientation and technological orientation on competitive advantage at bordir and sulaman businesses in Bukittinggi city,. 80 people became the research sample with the total sampling technique derived from the population of bordir and sulaman business actors in Bukittinggi city. A quantitative approach with an associative type was used in the study. In addition, logistic regression was also determined as a data analysis technique in testing the research variables. The results indicate : 1) Independent variables simultaneously have a significant influence on the dependent variable. 2) Entrepreneurial orientation (X1) and  Market orientation (X2) is able to significantly influence competitive advantage. 3) Technology orientation (X3) is not able to significantly affect competitive advantage.
Co-Authors L V, Yuhendri