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All Journal Journal of Management and Social Sciences
Gideon Todianto Palobo
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Lokasi, Kelengkapan Produk Dan Harga Terhadap Keputusan Pembelian Di Toko Ecky Gideon Todianto Palobo; Dina Ramba; Rati Pundissing
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.330

Abstract

This research is to find out how to analyze the factors that encourage consumers to make purchases at Ecky Stores, North Toraja Regency. This type of research uses quantitative descriptive research where researchers encourage consumers to make purchases at Ecky Stores, Toraja Regency. The results of this study indicate that for the cultural factor variable, the tcount is 0.613 < ttable 1.721 and the significant level is 0.546 > 0.05, thus H1 is rejected. The results of the analysis for the completeness factor of the product are proven by the statistical results of the t-test for the dimensions of product completeness of 0.003 <0.05 and the tcount value of 1.342 > ttable 1.721 and the regression coefficient has a positive value of 0.325, so research proves that H2 product completeness factor (X2) is accepted and the results of the analysis for the price factor variable obtained a number of 0.389 > 0.05 and a tcount value of 0.880 <ttable 1.721 thus the H3 price factor (X3) is rejected.
Co-Authors Dina Ramba'