Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Management and Social Sciences
Steven Tombi Ra'pak Langi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Management and Social Sciences

 1 
Faktor-Faktor Yang Mempengaruhi Keputusan Konsumen Dalam Pembelian Melalui Aplikasi Lazada Steven Tombi Ra'pak Langi; Althon K. Pongtuluran; Astriwati Biringkanae
Jurnal of Management and Social Sciences Vol. 2 No. 1 (2024): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i1.355

Abstract

The aim of this research is to find out whether lifestyle, trust and security influence purchasing decisions through the Lazada application among students at the UKI Toraja Faculty of Economics. The data collection procedure for this research was to distribute questionnaires to 100 students at the Uki Toraja Faculty of Economics. Quantitative analysis of data with simple regression tests. The research results show that partially and simultaneously, lifestyle, trust and security variables influence purchasing decisions on the Lazada application.
Co-Authors Althon K. Pongtuluran Biringkanae, Astriwati