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Assessing the Use of Digital Communication Technologies by Select Federal Parastatals During the 2020 Covid-19 Era Blessing, Salifu; Igyuve, Anthony I.; Rabiu, M. S.
ALSYSTECH Journal of Education Technology Vol 3 No 3 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i3.7384

Abstract

The Covid-19 pandemic fundamentally transformed modes of communication by shifting reliance toward digital communication technologies (DCTs) in response to physical distancing measures. Against this backdrop, this study examined the adoption and use of DCTs in selected federal parastatals in Nigeria during the Covid-19 era, with a particular focus on benefits, challenges, and implications for work, education, and mental health. A survey research design was employed, and data were collected through questionnaires administered to staff of the National Productivity Centre (NPC) and the Nigeria Centre for Disease Control (NCDC) in Abuja. The findings reveal a high level of DCT adoption within both organizations, particularly for virtual meetings, which served as supportive tools in mitigating the disruptive effects of the pandemic. However, challenges such as limited digital literacy among civil servants, unequal access to reliable online services, and the overwhelming proliferation of online information were found to exacerbate anxiety, social tensions, and discriminatory behaviors. The study concludes that bridging the digital divide is critical, recommending that policymakers prioritize affordable access to DCTs, while organizations should invest in upgrading digital infrastructure and skills, benchmarking against high-performing institutions to enhance competitiveness. By illuminating the dual role of DCTs as both enablers and potential stressors, this study underscores their long-term significance in shaping organizational resilience and social interaction in a post-pandemic future.
Public Perception of Strategic Communication and Management Practices in Nigeria’s Telecommunication Industry Winnie, Gbamwuan Ngumimi; Igyuve, Anthony I.; Siregar, Irma Suryani
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.238

Abstract

Strategic communication and management practices play a critical role in shaping public perception, trust, and organizational sustainability, particularly in highly competitive service industries. In Nigeria’s liberalized telecommunication sector, subscribers increasingly evaluate firms not only based on service performance but also on communication strategies and socio-cultural engagement. This study adopted a mixed-methods research design combining a survey of 169 telecommunication subscribers and 30 in-depth interviews conducted in Abuja, Nigeria. Quantitative data were analyzed using descriptive statistics, while qualitative data were examined through thematic analysis to capture interpretive insights into public perception. The findings indicate high public awareness of strategic communication practices, with 89% of respondents recognizing deliberate management strategies. Customer service satisfaction was reported by 62% of subscribers, while 86% agreed that CSR and socio-cultural initiatives positively influence perception. Additionally, 86% of respondents indicated that satisfaction motivates them to promote telecommunication services through interpersonal communication. The results demonstrate that subscribers actively interpret strategic communication, customer service encounters, and CSR initiatives as indicators of organizational credibility and commitment. Strategic communication, service quality, and CSR operate as interconnected management practices that shape trust, reputation, and advocacy behavior within Nigeria’s telecommunication industry.