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Assessing the Use of Digital Communication Technologies by Select Federal Parastatals During the 2020 Covid-19 Era Blessing, Salifu; Igyuve, Anthony I.; Rabiu, M. S.
ALSYSTECH Journal of Education Technology Vol 3 No 3 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i3.7384

Abstract

The Covid-19 pandemic fundamentally transformed modes of communication by shifting reliance toward digital communication technologies (DCTs) in response to physical distancing measures. Against this backdrop, this study examined the adoption and use of DCTs in selected federal parastatals in Nigeria during the Covid-19 era, with a particular focus on benefits, challenges, and implications for work, education, and mental health. A survey research design was employed, and data were collected through questionnaires administered to staff of the National Productivity Centre (NPC) and the Nigeria Centre for Disease Control (NCDC) in Abuja. The findings reveal a high level of DCT adoption within both organizations, particularly for virtual meetings, which served as supportive tools in mitigating the disruptive effects of the pandemic. However, challenges such as limited digital literacy among civil servants, unequal access to reliable online services, and the overwhelming proliferation of online information were found to exacerbate anxiety, social tensions, and discriminatory behaviors. The study concludes that bridging the digital divide is critical, recommending that policymakers prioritize affordable access to DCTs, while organizations should invest in upgrading digital infrastructure and skills, benchmarking against high-performing institutions to enhance competitiveness. By illuminating the dual role of DCTs as both enablers and potential stressors, this study underscores their long-term significance in shaping organizational resilience and social interaction in a post-pandemic future.
Public Perception of Strategic Communication and Management Practices in Nigeria’s Telecommunication Industry Winnie, Gbamwuan Ngumimi; Igyuve, Anthony I.; Siregar, Irma Suryani
Feedback International Journal of Communication Vol. 2 No. 4 (2025): December 2025
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v2i4.238

Abstract

Strategic communication and management practices play a critical role in shaping public perception, trust, and organizational sustainability, particularly in highly competitive service industries. In Nigeria’s liberalized telecommunication sector, subscribers increasingly evaluate firms not only based on service performance but also on communication strategies and socio-cultural engagement. This study adopted a mixed-methods research design combining a survey of 169 telecommunication subscribers and 30 in-depth interviews conducted in Abuja, Nigeria. Quantitative data were analyzed using descriptive statistics, while qualitative data were examined through thematic analysis to capture interpretive insights into public perception. The findings indicate high public awareness of strategic communication practices, with 89% of respondents recognizing deliberate management strategies. Customer service satisfaction was reported by 62% of subscribers, while 86% agreed that CSR and socio-cultural initiatives positively influence perception. Additionally, 86% of respondents indicated that satisfaction motivates them to promote telecommunication services through interpersonal communication. The results demonstrate that subscribers actively interpret strategic communication, customer service encounters, and CSR initiatives as indicators of organizational credibility and commitment. Strategic communication, service quality, and CSR operate as interconnected management practices that shape trust, reputation, and advocacy behavior within Nigeria’s telecommunication industry.
Assessing the Adoption of Social Media for Broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, Nasarawa State, Nigeria Osakpamwan, Igunma Elvis; Hope, Gana; Mathias, Musa; Igyuve, Anthony I.
ALSYSTECH Journal of Education Technology Vol 4 No 2 (2026): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v4i2.9324

Abstract

This study assessed the adoption of social media for broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, Nasarawa State, Nigeria. Guided by the Diffusion of Innovations theory, the study employed a survey research design using a questionnaire to elicit data from respondents. Given the study population of 157, census sampling was adopted. The findings showed that social media adoption for broadcasting in the selected stations remains at a moderate level, indicating that Nigeria is still in an evolving stage of adoption. The results further revealed that social networking platforms, particularly Facebook, WhatsApp, and Twitter/X, are the primary social media tools used for broadcasting at Armed Forces Radio Abuja and FRCN Precious FM Lafia, as affirmed by the majority of respondents. Although these platforms have been adopted, their level of utilization remains moderate and below optimal, suggesting that the integration of social media into broadcasting practice is still developing. The study also found that social media adoption has both positive and negative implications for broadcasting, although the positive influence appears to be more dominant. These findings highlight the continuing transition of broadcast media in Nigeria toward digital engagement and underscore the need for stronger institutional commitment to effective social media integration. The study concludes that improved adoption and more strategic use of social media platforms are essential to strengthen administrative functions, expand online presence, and enhance audience engagement in the contemporary digital broadcasting environment.
Assessment of Regulatory Policy for Public Relations Practice in Nigeria Ikemefuna, Maha Jude; Igyuve, Anthony I.; Ogande, Anthony
International Journal of Education, Culture, and Society Vol 3 No 3 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i3.6958

Abstract

This study examines the regulatory policy governing Public Relations (PR) practice in Nigeria, with a focus on its effectiveness in promoting ethical standards and professionalism. Adopting a survey research design, the study is anchored on the Excellence Theory and the Synergistic Communication for Development (SCD) model, which together emphasize strategic communication and collaborative development approaches. A sample of 333 respondents was determined using the Taro Yamane sample size formula, and data were collected using structured questionnaires. Findings reveal that a majority of respondents believe the application of regulatory policies in PR practice encourages adherence to global standards and discourages ethical violations. Furthermore, the implementation of these policies has contributed to a reduction in unprofessional practices, thereby enhancing the overall effectiveness of regulatory frameworks in the Nigerian PR industry. The study concludes that regulatory policies are largely effective in promoting professionalism in PR practice. It recommends, among other measures, that regulatory bodies streamline administrative registration processes to encourage wider enrollment and compliance, ultimately fostering a more ethical and standardized PR profession in Nigeria.
Assessment of Public Relations Strategies Adopted by the Nigeria Police in Its Image Management Vivian, Aondo; Hope, Gana; Mathias, Musa; Igyuve, Anthony I.
African Multidisciplinary Journal of Sciences and Artificial Intelligence Vol 3 No 1 (2026): African Multidisciplinary Journal of Sciences and Artificial Intelligence
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/amjsai.v3i1.9180

Abstract

This study examines public relations strategies adopted by the Nigeria Police Force (NPF) in managing its institutional image, with particular attention to how these strategies shape public perceptions and mitigate negative publicity. Using a descriptive survey design, questionnaires were distributed to a randomly selected sample of respondents through simple random sampling to assess the relationship between public relations practice and image management within the NPF. The findings indicate a significant positive impact of public relations strategies on improving the public image of the Nigeria Police Force, confirming that well-crafted and consistently implemented communication efforts contribute to enhanced public perception. At the same time, the study identifies persistent impediments that constrain the effectiveness of these strategies, including structural and operational challenges within the organization. The study concludes that prioritizing media relations, adopting a more strategic and evidence-informed approach to addressing the identified constraints, and conducting a comprehensive review of existing public relations strategies—grounded in open and transparent communication and stakeholder feedback—are critical for strengthening image management. These conclusions underscore the need for the Nigeria Police Force to institutionalize responsive, dialogic public relations practices as part of broader efforts to rebuild public trust.