Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Ultimart: Jurnal Komunikasi Visual
Febriany, Indira
Unknown Affiliation
Arts Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Adoption of AI-Generative Image Tools and Evolving Designer Roles in Indonesia's Advertising Practices Febriany, Indira
ULTIMART Jurnal Komunikasi Visual Vol 18 No 1 (2025): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v18i1.4164

Abstract

This research investigates the adoption of AI-generative image tools in Indonesia’s advertising practices and how it influences the requirements of designers in the industry. Through qualitative interviews with creative professionals from different agency backgrounds and after analyzing them thematically, it is found that the tools are embraced for efficiency and conceptual diversity. AI generative image tools are not yet considered a replacement for human creative judgment. Particularly in producing emotionally resonant or detail-sensitive visuals. The study identifies shifting role expectations for designers, emphasizing adaptability, conceptual skill, and aesthetic sensibility. The findings highlight the nuanced integration of AI in creative workflows and the influence of clients and ethical considerations. Keywords: AI generative image; advertising; designer roles; creative industry
Co-Authors