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All Journal Asian Journal of Science, Technology, Engineering, and Art International Journal of Humanities, Education, and Social Sciences
Ugondo, Peter
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Religion Arts Humanities Computer Science & IT Education Engineering Languange, Linguistic, Communication & Media Social Sciences

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Gendered Framing in Political Campaign Coverage: A Content Analysis of Selected Nigerian Newspapers Luka, Luka Joshua; Ugondo, Peter
Asian Journal of Science, Technology, Engineering, and Art Vol 3 No 4 (2025): Asian Journal of Science, Technology, Engineering, and Art
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ajstea.v3i4.6638

Abstract

This study examines the gendered framing of political campaigns in selected Nigerian newspapers, focusing on how media narratives portray male and female political candidates and the implications for public perception and gender equity in political participation. Using content analysis, 120 newspaper articles, 30 each from The Punch, The Guardian, Vanguard, and ThisDay were analyzed to identify patterns in representation. The findings reveal a persistent reliance on stereotypical framing that reinforces traditional gender norms, thereby constraining women’s political engagement. By highlighting the role of media in shaping political discourse, the study advances understanding of how journalistic practices can either perpetuate or challenge gender bias in Nigeria’s political arena.
Gendered Framing in Political Campaign Coverage: A Content Analysis of Selected Nigerian Newspapers Luka, Luka Joshua; Ugondo, Peter
International Journal of Humanities, Education, and Social Sciences Vol 3 No 3 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i3.6407

Abstract

This study investigates the gendered framing of political campaigns in selected Nigerian newspapers, with a focus on how media narratives shape public perceptions of male and female political candidates. Utilizing content analysis as the primary methodology, the research examines 120 newspaper articles, 30 each from The Punch, The Guardian, Vanguard, and ThisDay. The objective is to assess the nature of media representations and their implications for gender equity in political participation. The findings reveal a persistent pattern of stereotypical framing that reinforces traditional gender norms, often portraying female candidates in terms of their personal lives, emotional attributes, or appearance, while male candidates are predominantly framed around competence, leadership, and policy issues. This imbalance in representation contributes to the marginalization of women in political discourse and may serve as a barrier to their full participation in the political process. The study offers critical insights into media bias and underscores the need for more gender-sensitive media policies and practices. It contributes to the broader discourse on media influence, political representation, and the intersection of gender and journalism in Nigeria.
Co-Authors Luka, Luka Joshua