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All Journal Srawung: Journal of Social Sciences and Humanities
Soegiono, Cynthia Lailanisa
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THE SHIFTING SEMANTICS OF “KAWAII”: HISTORICAL, CULTURAL, AND GENDERED TRANSFORMATIONS IN JAPANESE AESTHETIC PERCEPTION Soegiono, Cynthia Lailanisa; Rosyidah, Nur
Srawung: Journal of Social Sciences and Humanities [IN PRESS] Vol. 4 Issue 4 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v4i4.878

Abstract

The Japanese concept of Kawaii often translated as “cute” or “adorable” has become an emblem of Japan’s global cultural identity. However, beyond its surface charm, Kawaii encapsulates a profound cultural discourse that intertwines emotion, gender, and power. This paper examines the shifting semantics and cultural functions of Kawaii from the Showa period to the Reiwa era, revealing how its meaning evolved from a symbol of fragile innocence to one of empowerment and diversity. Employing a qualitative and multimodal approach, the research draws from historical media artifacts such as Shoujo no Tomo (Girls’ Companion) magazine and contemporary visual representations alongside intergenerational interviews. The findings suggest that Kawaii functions as both a linguistic and ideological framework through which Japanese femininity, consumer identity, and self-expression are negotiated. Ultimately, Kawaii emerges as a dynamic aesthetic category that reflects broader sociocultural transformations, particularly the reconfiguration of gender and affect in modern Japan.
BETWEEN ANONYMITY AND AUTHORITY: RETHINKING AUTHORSHIP AND POWER IN THE HELP Kautzar, Savira Martariza Aldya; Soegiono, Cynthia Lailanisa
Srawung: Journal of Social Sciences and Humanities [IN PRESS] Vol. 4 Issue 4 (2025)
Publisher : jfpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/jssh.v4i4.879

Abstract

This study examines the dynamics of authorship, anonymity, and power in Kathryn Stockett’s The Help (2009) and its 2011 film adaptation through the theoretical frameworks of Roland Barthes and Michel Foucault. Employing qualitative textual analysis, the research explores how authorial identity operates within narratives of racial oppression and how anonymity functions simultaneously as a form of protection and erasure. The findings reveal that while Barthes’ notion of the “death of the author” appears to liberate interpretive authority from the creator, Foucault’s concept of the author-function persists as a regulatory mechanism that governs discourse, authorship, and social recognition. In both novel and film, collective authorship emerges as an ideal yet remains undermined by structural hierarchies that privilege white voices. The adaptation’s shift in narrative perspective further demonstrates how medium and ideology shape the representation of authorship. Ultimately, the study concludes that authorship in The Help cannot be separated from power relations and continues to reflect broader questions of voice, legitimacy, and social inequality.
Co-Authors Kautzar, Savira Martariza Aldya Rosyidah, Nur