Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Andalas Journal of International Studies Journal Research of Social Science, Economics, and Management
Putri, Intan Fatona Maharani
Unknown Affiliation
Arts Humanities Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Faktor Keberhasilan Delimitasi Batas Zona Ekonomi Eksklusif (ZEE) antara Indonesia dan Filipina Putri, Intan Fatona Maharani
Andalas Journal of International Studies (AJIS) Vol 13, No 1 (2024): Published in May 2024
Publisher : Andalas Institute of International Studies UNAND

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ajis.13.1.91-113.2024

Abstract

This paper discusses factors underlying the success of the Exclusive Economic Zone (EEZ) boundary delimitation between Indonesia and the Philippines. This paper uses issue-level approach from the literature on territorial disputes which focus on the interaction between territoriality and visibility factors in shaping the dynamics of territorial disputes. According to this approach, disputes over territory that is not salient in terms of its tangible/intangible value but is visible to domestic audience are more likely to be settled peacefully because the government is likely to face pressure from the domestic audience to settle the dispute and the low salience of the territory increase the possibility for peaceful settlement. This paper found that this also applies in the case of Indonesia and the Philippines. The undelimited EEZ between Indonesia and the Philippines is not salient but the increase visibility of this issue contributes to the immediate completion of boundary delimitation between the two countries peacefully.
Taylor Swift's Personal Branding Analysis : From Reputation and Rebranding Putri, Intan Fatona Maharani
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1152

Abstract

The impact of personal branding can be seen when individuals market their self-worth to stand out among competitors, especially through social media as a tool to build a strong image. One public figure who exemplifies effective personal branding is Taylor Swift, a globally influential musician. Known as both a songwriter and singer, as of 2025 she has released twelve albums, each representing a unique era and rebranding concept. Swift consistently reinvents herself by shifting music genres—from country and pop to goth punk and indie folk—while also transforming her visual identity to match each album’s theme. Her lyrical storytelling deeply connects with audiences, evoking strong emotional responses. Moreover, Swift effectively utilizes her social media platforms to strengthen her professional reputation and engage directly with fans. Her Instagram account, for instance, maintains an impressive engagement rate of 2.93%, reflecting a strong and positive audience connection. She also leverages User Generated Content (UGC) strategies, such as initiating dance challenges, to enhance interaction and fan participation. This research applies the Criteria for Effective Authentic Personal Branding by Hubert K. Rampersad and the 3C Model (Credibility, Consistency, Clarity) developed by Avinash Pawar. The findings reveal several dominant elements of Taylor Swift’s personal branding—namely consistency, authority, relevance, goodwill, and performance. Through her strategic self-presentation and creative evolution, Taylor Swift successfully showcases her authenticity and musical excellence, reinforcing her unique identity and long-term influence in the global music industry.
Co-Authors