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Djazuli, R. Achmad
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERKUNJUNG KE AGROWISATA PETIK BUAH JAMBU KRISTAL KOTA BATU Ayu Bakti, Anisa Bhasas; Sekar Tanjung, Garist; Djazuli, R. Achmad
JURNAL AGRIBISNIS Vol. 12 No. 2 (2023): Jurnal Agribisnis Volume 12 No 2 Tahun 2023
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v12i2.2859

Abstract

Bumiaji Sejahtera merupakan salah satu agrowisata yang membudidayakan buah jambu kristal di Kota Batu secara organik dan memberikan sarana edukasi kepada pengunjung. Seiring berkembangnya waktu terdapat banyak tantangan yang dihadapi, salah satunya semakin banyaknya kompetitor. Tujuan penelitian ini, untuk mengetahui karakteristik pengunjung, serta mengetahui faktor-faktor yang mempengaruhi keputusan berkunjung ke agrowisata petik jambu kristal. Penelitian dilakukan di UD. Bumiaji Sejahtera pada bulan Maret-Juli 2023 menggunakan teknik purposive sampling. Data dianalisis secara deskriptif dan analisis regresi linier berganda dengan alat bantu soffware SPSS. Diperoleh hasil penelitian, (1) karakteristik pengunjung didominasi oleh usia 20-29 dengan persentase 50%, jenis kelamin didominasi oleh perempuan dengan persentase 64%, domisili didominasi oleh pengunjung dari luar Kota Batu dengan persentase 74%, pekerjaan pengunjung didominasi oleh pegawai swasta dengan persentase 30%. Pada tingkat pendapatan didominasi pada rentang pendapatan Rp 6.000.000 – Rp 7.999.999 dengan persentase 38%, pendidikan terakhir didominasi oleh sarjana/S1 dengan persentase 54%, frekuensi kunjungan didominasi dengan kunjungan pertama kali datang dengan persentase 78%, pengunjung memperoleh sumber informasi di dominasi dari teman dengan persentase 76%, serta melakukan kunjungan didominasi bersama teman dengan persentase 64%. (2) Secara simultan variabel lokasi, harga, fasilitas dan kualitas pelayanan berpengaruh signifikan terhadap keputusan berkunjung, dan (3) Secara parsial variabel lokasi, harga dan kualitas pelayanan bernilai positif dan berpengaruh secara signifikan terhadap keputusan berkunjung, sedangkan variabel fasilitas bernilai negatif dan tidak signifikan terhadap keputusan berkunjung. Bumiaji Sejahtera is one of the agro-tourisms that cultivates crystal guava fruit in Batu City organically and provides educational facilities to visitors. Over time there are many challenges faced, one of which is the increasing number of competitors. The purpose of this study, to determine the characteristics of visitors, and to determine the factors that influence the decision to visit the crystal guava picking agrotourism. The research was conducted at UD. Bumiaji Sejahtera in March-July 2023 using purposive sampling technique. Data were analyzed descriptively and multiple linear regression analysis with SPSS software tools. The research results obtained, (1) visitor characteristics are dominated by ages 20-29 with a percentage of 50%, gender is dominated by women with a percentage of 64%, domicile is dominated by visitors from outside Batu City with a percentage of 74%, visitor occupations are dominated by private employees with a percentage of 30%. At the income level, it is dominated by the income range of Rp 6,000,000 – Rp 7,999,999 with a percentage of 38%, the last education is dominated by undergraduate / S1 with a percentage of 54%, the frequency of visits is dominated by first-time visits with a percentage of 78%, visitors get information sources dominated by friends with a percentage of 76%, and make visits dominated by friends with a percentage of 64%. (2) Simultaneously the variables of location, price, facilities and service quality have a significant effect on visiting decisions, and (3) Partially the location, price and service quality variables are positive and have a significant effect on visiting decision, while the facility variable is negative and insignificant to visiting decision.
STRATEGI PENGEMBANGAN USAHA KOPI BUBUK CAP BUKIT ASAM DI KABUPATEN MUARA ENIM, SUMATERA SELATAN Purwati, Dinda; Sekar Tanjung, Garist; Djazuli, R. Achmad
JURNAL AGRIBISNIS Vol. 13 No. 1 (2024): Jurnal Agribisnis Volume 13 No 1 Tahun 2024
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v13i1.3178

Abstract

Minum kopi sudah menjadi budaya masyarakat Indonesia, baik kalangan orang tua maupun anak muda. Kondisi itu mendorong munculnya banyak pelaku usaha produksi kopi bubuk. Salah satunya Kopi Bubuk Cap Bukit Asam yang berada di Tanjung Enim, Kabupaten Muara Enim, Sumatera Selatan. Tujuan penelitian ini untuk menganalisa tren perkembangan produksi dan penjualan Kopi Bubuk Cap Bukit Asam selama 5 tahun terakhir, mengetahui pengaruh faktor internal dan eksternal perusahaan serta merumuskan alternatif strategi pengembangan usaha. Teknik penelitian menggunakan analisa tren dan analisa SWOT. Hasil penelitian menunjukkan, tren perkembangan produksi dan penjualan Kopi Bubuk Cap Bukit Asam selama 5 tahun terakhir cenderung mengalami kenaikan. Strategi yang tepat untuk pengembangan usaha ini yaitu menggunakan strategi agresif dengan beberapa alternatif, yaitu memperluas serta memperkuat jaringan pasar, menerapkan strategi promosi, perbaikan dan peningkatan sistem pemasaran dan memperkuat promosi, mencari modal tambahan, melakukan penerapan standar mutu produk, memperkuat produk yang dihasilkan dengan legalitas usaha, memanfaatkan perkembangan teknologi untuk mengatasi promosi, dan menjalin hubungan yang baik dengan pelanggan agar tercipta loyalitas pelanggan. Drinking coffee has become a culture of Indonesian society, both among old people and young people. This condition has encouraged the emergence of many ground coffee production businesses. One of them is Bukit Asam Cap Coffee Powder which is located in Tanjung Enim, Muara Enim Regency, South Sumatra. The aim of this research is to analyze the development trends in production and sales of Bukit Asam Cap Coffee Powder over the last 5 years, determine the influence of internal and external factors on the company and formulate alternative business development strategies. The research technique used trend analysis and SWOT analysis. The research results show that the development trend of production and sales of Cap Bukit Asam Ground Coffee over the last 5 years has tended to increase. The right strategy for developing this business is to use an aggressive strategy with several alternatives, namely expanding and strengthening the market network, implementing promotional strategies, improving and upgrading the marketing system and strengthening promotions, seeking additional capital, implementing product quality standards, strengthening the products produced by business legality, utilizing technological developments to handle promotions, and establishing good relationships with customers to create customer loyalty.
Adopsi Teknologi Pengendalian Hama Terpadu dalam Meningkatkan Efisiensi dan Kualitas Sayuran Dataran Rendah di Kabupaten Sidoarjo Maulana, Sulthan Disky; Djazuli, R. Achmad; Nurdyawati, Resya
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4528

Abstract

This study analyzes the adoption of Integrated Pest Management (IPM) technology in lowland vegetable farming in Sidoarjo Regency using a mixed methods approach involving 840 farmers in five central sub-districts selected through stratified random sampling. Data analysis employed logistic regression, Propensity Score Matching (PSM) with nearest neighbor method, and laboratory analysis. Results indicate a low IPM adoption rate of 39.3%, with 25.8% partial adopters and 13.5% complete adopters. The most adopted component is cultural practices (73.8%), while the least adopted is economic threshold application (14.2%). Significant determinants include education level (OR=1.091), Farmer Field School participation (OR=4.288), IPM input access (OR=2.545), and neighbor adoption rates (OR=8.914). PSM analysis showed IPM adoption significantly increased technical efficiency (DEA score: 0.785 vs 0.731, p=0.010), reduced pesticide use by 23% (p<0.001), and increased net profit by Rp 5.3 million/ha (p=0.002). Product quality from IPM adopters was superior with 67% reduction in pesticide residues, higher nutritional content, and an 8.4% price premium. Adoption sustainability reached 71.8% after two years. A total investment of Rp 66.5 billion is recommended to achieve a 75% adoption target within five years.
Manajemen Pascaproduksi Pupuk NPK Phonska dalam Mendukung Efektivitas Distribusi di PT. Petrokimia Gresik Hendrawan, Jaisy Faris Putra; Djazuli, R. Achmad; Nurdyawati, Resya
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4529

Abstract

This study analyzes post-production management of NPK Phonska fertilizer at PT. Petrokimia Gresik using a qualitative case study approach. The research focused on the Warehouse and Bagging Department PH IV to examine the implementation of management functions, identification of operational constraints, and evaluation of system effectiveness. Findings reveal comprehensive implementation of four management functions—planning, organizing, directing, and controlling—within an integrated system covering packaging, quality control, storage, and distribution. Automated packaging technology achieved a throughput target of 300 bags per hour with ±0.5% weighing accuracy. The integrated quality control system improved product conformity from 97.8% to 99.2% and reduced customer complaints from 0.8% to 0.4%. Storage operations using a First-In-First-Out (FIFO) system with 304 buffer warehouses achieved 98.8% inventory accuracy and a 96.8% customer retention rate. Key constraints identified include machine downtime of 8–12%, skill gaps of 20–40% in core competencies, limited information system integration at 60–80%, and external challenges from demand variability and infrastructure limitations. Main recommendations include implementing predictive maintenance, strengthening HR development programs, comprehensive information system integration, and strategic partnership expansion to achieve sustainable competitive advantage in supporting national food security.
Co-Authors Ayu Bakti, Anisa Bhasas Hendrawan, Jaisy Faris Putra Maulana, Sulthan Disky Purwati, Dinda Resya Nurdyawati Sekar Tanjung, Garist