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All Journal Eduvest - Journal of Universal Studies
Jahidin, Syamsul
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Analysis Of Political Communication Ahead Of The 2024 Presidential Election Case Studies On Political Campaigns, Political Propaganda, Public Opinion, Marketing, Political Advertising, And Political Negotiation Jahidin, Syamsul; Nurani Muksin, Nani
Eduvest - Journal of Universal Studies Vol. 4 No. 10 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i10.1353

Abstract

The 2024 presidential election is an important moment in the political life of a country. This study aims to analyze the role of various aspects of political communsication in the presidential election, including political campaigns, political propaganda, public opinion, political marketing and advertising, and political negotiations. The research methodology uses a holistic approach with quantitative and qualitative data collection through online surveys, interviews, and media content analysis. Key findings highlight the significance of social media in shaping public opinion and the political communication strategies used by candidates. Practical implications of these findings include recommendations for more effective political campaign strategies and the development of more transparent communication policies.
Co-Authors Nurani Muksin, Nani