Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Eduvest - Journal of Universal Studies
Massie, Theresia Magdalena
Unknown Affiliation
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analyze The Marketing Mix Strategy In Enhancing The Competitiveness Of Bank Permata Community Channel Division Massie, Theresia Magdalena
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.44775

Abstract

This study aims to analyze the marketing mix strategy in enhancing the competitiveness of Bank Permata's Community Channel Division. The marketing mix strategy, consisting of product, price, place, promotion, people, process, and physical evidence (7P), is applied to understand how each element contributes to the bank's competitive advantage. The research method used is qualitative with a case study approach, involving in-depth interviews with managers and staff of the Community Channel Division, as well as analysis of internal bank documents and reports. The results of the study indicate that the effective implementation of the marketing mix strategy can enhance customer satisfaction, loyalty, and brand image, ultimately improving Bank Permata's competitiveness. These findings provide practical recommendations for Bank Permata's management to continuously optimize their marketing strategies to achieve sustainable competitive advantage.
Co-Authors