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All Journal Eduvest - Journal of Universal Studies
Pandutama, Alfa
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Political Mediatization in Memes: A Netnography Study on Ganjar Pranowo & Mahfud MD Candidate Memes for The 2024 Period Pandutama, Alfa; Habsari, Almira Kusumowardani; Achmad, Azizah Laurensia; Hidayat, Muhammad Alviansyah
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.50056

Abstract

Memes as digital content with humorous characteristics are an important part of online interaction on social media. The existence of memes in politics acts as a rhetorical tool and discursive argument, with its use to convey messages with political content. The use of memes as political mediatization in the 2019 elections in Indonesia as an expressive form of the success team of the Presidential and Vice Presidential candidates at that time. This study examines political mediatization through memes that occurred in the candidates Ganjar Pranowo and Mahfud MD in the 2024 Indonesian President and Vice President elections. Using a netnographic method, the research identifies five categories of meme usage- pure humor, ridicule, general political information, candidate information, and expressions of support.. These memes, originally light-hearted, evolved into strategic tools shaping a relaxed and approachable political image. This study highlights how media logic has transitioned into social media logic, prioritizing personalized content and user engagement to influence public perception. This transition underscores the effectiveness of memes in altering political narratives and fostering voter interaction during campaigns.
Content Distribution Analysis on Gibran Rakabuming Raka’s SGIE Questions in Indonesia’s 2024 Election Debate Habsari, Almira Kusumowardani; Pandutama, Alfa; Hidayat, Muhammad Alviansyah
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.50057

Abstract

The 2024 general election in Indonesia has seen a significant increase in social media usage, especially in response to the candidates' debates. In this study, Gibran Rakabuming as one of Indonesia's vice-presidential candidates became a hot issue in asking the State of the Global Islamic Economy (SGIE) question at the debate which became an important indicator of public interest and sentiment. This research uses content distribution theory analysis to understand the implications of social media use on political campaigns and how political content is disseminated and responded to by other social media users. The results of this study show that the use of social media in response to SGIE responses strengthens positions and relationships with voters.
Co-Authors Achmad, Azizah Laurensia Habsari, Almira Kusumowardani Hidayat, Muhammad Alviansyah