Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Asian Journal of Applied Business and Management (AJABM)
Nisya, Alivia
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Free Shipping, Religiosity, Hedonic Conformity and Promotion on Consumptive Behaviour in Generation Z in Banda Aceh Nisya, Alivia; Halim, Hendra; Fakhrurrazi, Fakhrurrazi
Asian Journal of Applied Business and Management Vol. 3 No. 4 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i4.12249

Abstract

This research aims to analyze the influence of free shipping, religiousness, hedonic conformity and promotion on the consumption behavior of Gen-Z through simple random sampling technique that was done by questioners. The analysis used was double linear regression and was processed by Stata 17 software. The result of this research has shown that partially, some variables like free shipping and hedonic conformity are significantly influential toward the consumptive behavior. However, religiosity and promotion is not influential toward the consumptive behavior. Afterwards, simultaneously, some variables like free shipping, religiosity, hedonic conformity, and promotion are significantly influential toward the consumptive behaviors of the gen-z in Banda Aceh.
Co-Authors - Fakhrurrazi Halim, Hendra