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ANALISIS PERMINTAAN PRODUK ROTI MENGGUNAKAN METODE TRIPLE EXPONENTIAL SMOOTHING Supriyanti, Yanti; Nurselvi
Teknologi : Jurnal Ilmiah dan Teknologi Vol. 8 No. 1 (2025): Teknologi : Jurnal Ilmiah dan Teknologi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/tkg.v8i1.52674

Abstract

CV. Larissa Boga Utama is local businesses moving in the food industry, in recent years experienced an increase in product demand due to changes in its marketing system through social media and e-commerce. However, the inventory management process is still carried out manually without demand planning. This study aims to analyze demand planning using the Triple Exponential Smoothing (TES) method. The forecasting results using the TES method with two years of historical sales data show a demand of 1,990 units for 2025, with a MAPE accuracy of 3.08% (very good category) and an MSE of 56.05. The results show that the TES method is effective in improving the efficiency of demand and inventory management at CV. Larissa Boga Utama..
Analisis Tingkat Kepuasan Konsumen Terhadap Kualitas Pelayanan Roti Unyil Bakery Supriyanti, Yanti; Nurselvi
JITMI (Jurnal Ilmiah Teknik dan Manajemen Industri) Vol. 7 No. 2 (2024): JITMI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jitmi.v7i2.y2024.p128-133

Abstract

PT. XYZ is a bakery industrial company founded in 1992 with employees consisting of only 5 people with new types of bread consisting of 5 types, namely round bread with cheese filling, round bread with chocolate filling, bread with chocolate banana filling, bread with cheese banana filling, and bread with meat filling. The bread that is made is smaller than bread in general, so it is better known as unyil bread. In 2018 PT. XYZ managed to sell around 2,167,250 pcs, in 2019 total sales decreased by 107,225 or around 5.21%. In 2020 the decline was quite significant, namely 481,332 pcs or 30.48%. In 2021 there will still be a decline of 327,945 or 26.22%. One of the factors thought to have caused the decline in sales at PT. XYZ is consumer dissatisfaction. This research aims to evaluate the level of customer satisfaction with service quality at Roti Unyil Bakery (PT. The research results show that the Assurance and Reliability dimensions have the highest satisfaction scores, while the Responsiveness and Empathy dimensions require improvement to increase customer satisfaction. Based on IPA analysis, several service attributes are in the improvement priority quadrant, indicating the need to improve aspects of customer service. This research provides strategic recommendations for PT. XYZ improves service quality to retain consumers.