Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Prima Abdika: Jurnal Pengabdian Masyarakat
Alfarizzi, Rizzal
Unknown Affiliation
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Workshop Personal Branding di Era Digital untuk Kompetensi Siswa Sekolah Menengah Kejuruan Alfarizzi, Rizzal; Fanaqi, Chotijah
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Volume 5 Nomor 1 Tahun 2025 (Maret)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i1.5352

Abstract

In this increasingly competitive era, many vocational high school graduates find that their jobs don't always align with their chosen majors in school. This can create confusion and hinder career development. The personal branding workshop in the digital era was conducted to fill the knowledge gap about basic personal branding concepts and development strategies on digital platforms, which has become an urgent need for young people in facing increasingly dynamic competition challenges. This workshop uses an interactive lecture method with question-and-answer sessions between presenters and participants. The material covered includes basic concepts of personal branding, self-image development on digital platforms, and ethics in digital platforms. Post-test results show that the workshop provided profound insights and significant benefits for participants. They not only gained theoretical understanding but also practical ways to use digital platforms to enhance their reputation. The workshop successfully encouraged students to think critically about their digital presence, recognize the impact of content on career opportunities, and develop authentic, consistent, and professional personal branding strategies. Overall, participants demonstrated a good understanding of personal branding concepts in the digital era, showing the workshop's effectiveness in achieving its educational objectives.
Co-Authors Chotijah Fanaqi