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All Journal At-tahsin: Jurnal Manajemen Pendidikan Jurnal Pengabdian Masyarakat dan aplikasi Teknologi META - JOURNAL
Windarto, Agoes
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Journal : META - JOURNAL

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Human Resource Readiness And Digital Technology Utilization In Supporting The Performance Of Rollin’ MSME Windarto, Agoes; Sudarmiatin; Handayati, Puji; Suharsono, Naswan
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 3 (2026): On Progress
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i3.414

Abstract

The rapid development of digital technology presents both opportunities and challenges for micro, small, and medium-sized enterprises (MSMEs), particularly in aligning human resource readiness with the increasing demands of digitalization. This study examines the current condition of human capital, digital technology utilization, and work motivation in Rollin’ MSME, Malang. Data were collected through surveys, interviews, and financial records covering monthly sales performance. Findings indicate that Rollin’ MSME faces significant human resource limitations, especially in digital literacy and participation in skill development, despite strong intrinsic motivation among some employees. Technology utilization is relatively high, with MSMEs adopting online sales platforms and basic digital administration; however, outcomes remain suboptimal due to inconsistent implementation. Financial analysis shows stable but moderate performance, with product sales dominated by cheese cake slices and potato donuts. Overall, the study highlights the need for strengthening HR capabilities and optimizing digital practices to enhance business performance.
Co-Authors Adi Candra, Adi Antonita, AA Angelina Maisy Benazir Imam Arif Muttaqin Brailing, Joey Azarya Cahyaningrum, Risma Dwi Febrianto, Moch Hafid Dwi Muhammad Yanuar Hariyawan Naswan Suharsono Pratya Poeri Suryadhini Puji Handayati Sinaga, Andrean Gregory Valentino Sudarmiatin