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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura
Nafisyah, Ulin
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role Of Perceived Value And Perceived Trust To Optimize Repeat Purchase Intention Based On Mean-End Chain Theory In Generations Y And Z Nafisyah, Ulin; Marsasi, Endy Gunanto
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 4: October - Desember 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i4.23841

Abstract

One sector that continues to experience development is the telecommunications sector. Telecommunications can make it easier to obtain information and carry out various activities. The communication sector has a vital role in the continuity and smoothness of communication.  The objective of this research is to establish the correlation between the perceived price, perceived trust, perceived value, satisfaction, and repeat purchase intention of an Internet telecommunication service among individuals belonging to Generation Y and Z. The researchers introduce perceived trust as a new and innovative aspect of their study. Mean-End Chain Theory is used in research as the leading theory. The method in this study uses a quantitative approach using purposive sampling techniques, which resulted in 155 samples. The analytical approach utilised in the present investigation was. Structural Equation Modelling (SEM), using the AMOS Graphics 24 programmed. The study's findings suggest that the perceived price has a notable adverse impact on satisfaction. The perceived price and perceived trust favourably and dramatically effect the perceived value. This research is helpful in that mobile provider managers should improve perceived trust and perceived price of services by contributing to an event and being active in online marketing.
Exploring Consumer Emotional Relationships through Brand Experience to Enhance Satisfaction in Fashion: Gender and Age Perspectives Marsasi, Endy Gunanto; Barqiah, Sarah; Nafisyah, Ulin
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The fashion industry faces challenges in building strong emotional relationships with consumers amidst increasingly fierce market competition, especially with differences in preferences based on gender and age. This study aims to explore the influence of brand experience on brand love, brand equity, and brand authenticity, and how these factors affect consumer satisfaction. The theory in this study uses the Relationship Theory approach. This study analyzes the emotional relationship between consumers and brands in the fashion industry. Data were collected through a survey of 419 respondents from Generations Y and Z using purposive sampling, and analyzed using Structural Equation Modeling (SEM). The results of the study indicate that brand experience significantly affects brand love, brand equity, and brand authenticity, but the relationship between brand authenticity and consumer satisfaction is not significant. In contrast, brand love and brand equity show a positive influence on consumer satisfaction. Multigroup analysis shows that women tend to have stronger emotional relationships with brands than men, while older consumers emphasize the importance of brand equity to their satisfaction. This study provides important insights into marketing strategies through brand experience, brand love, and authenticity to increase consumer satisfaction, while filling the literature gap related to the dynamics of consumer emotional relationships with fashion brands from a gender and age perspective.
Co-Authors Barqiah, Sarah Endy Gunanto Marsasi