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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Tiris Sudrartono, Tiris Sudrartono
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Economics, Econometrics & Finance Education Social Sciences

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Analisis Kinerja Online Shop dalam Upaya Meningkatkan Penjualan Produk Muslimah di Marichashop Bekasi: Analisis Kinerja Online Shop dalam Upaya Meningkatkan Penjualan Produk Muslimah di Marichashop Bekasi Fauziah, Neng Hilda; Tiris Sudrartono, Tiris Sudrartono
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research was conducted to determine the performance of online shops at Marichashop Bekasi Stores in finding solutions and efforts that can be made to increase product sales using marketing mix strategies. Qualitative method with descriptive data analysis using the results of interviews with Marichashop Store owners to find out the details of the problems being faced and the author's views regarding marketing mix strategies in an effort to increase product sales at Marichashop Bekasi Store. The results showed that Marichashop did not carry out the performance process optimally, it was because Marichashop was still carrying out a conventional performance process where Marichashop only used WhatsApp media as a communication and promotion tool in selling. Selling with a distribution system and not utilizing the development of information technology now such as social media and marketplaces well. That caused sales for the last 1 year to fluctuate, even in May it experienced a significant decline of 85.45%. With that, you must consistently carry out a marketing mix strategy and adapt to the development of information technology. Mainly marketplaces and social media by creating Marichashop accounts, both social media accounts and marketplaces and using them as promotional media.
IMPLEMENTASI COMPETITIVE STRATEGY MELALUI PENDEKATAN ANALISIS SWOT DALAM MENINGKATKAN PENJUALAN SURABI KANG AYI BANDUNG Jojo, ARI ALYADI; Tiris Sudrartono, Tiris Sudrartono
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research was conducted on the traditional food business Surabi Kang Ayi Bandung City, this objective aims to find out to analyze the right strategy to be able to increase sales volume and to optimize the competitiveness of Surabi Kang Ayi Products with other competitors, which is analyzed using the SWOT analysis method. This study used qualitative research methods. The use of this qualitative method is accompanied by the descriptive analysis method which aims to explain and describe the data collected by providing explanations and recording all important information from a phenomenon under study so that a true picture of the phenomenon is obtained. The results of this study found that in an effort to increase its sales volume, Kang ayi surabi can implement several strategies, namely by improving the quality of its products, increasing online promotions, and differentiating its products by creating flavors, qualities and variants of surabi that are different from its competitors.
PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT LOYALITAS PELANGGAN PADA LAUNDRY SEKHA CLEAN CIANJUR Artyanto, Cahya Iman; Tiris Sudrartono, Tiris Sudrartono
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 8 No 2 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study was to analyze the effect of service quality on the level of customer loyalty at Laundry Sekha Clean Cianjur. This study uses descriptive quantitative methods with the data collection technique used, namely the distribution of questionnaires distributed via google form. Respondents in this study totaled 55 people who were Sekha Clean customers who used laundry services at least 2 times during the last 6 months. This research is motivated by the decline in the number of visitors at the Sekha Clean Cianjur Laundry in the period January-August 2023. The decrease in the number of visitors to Sekha Clean shows a decrease in the level of satisfaction and loyalty of customers, one of which is caused by the quality of service provided less than optimal. The results showed that service quality had a 74.5% effect on customer loyalty. Based on the T test results, the t_count value is 9.446> t_table 1.673 with a significance level of 0.01 <0.05, it can be said that H0 is rejected while H1 is accepted, which means that Variable X (Service Quality) has an influence on Variable Y (Customer Loyalty).
Co-Authors Artyanto, Cahya Iman Fauziah, Neng Hilda Jojo, ARI ALYADI