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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan
Asari, Rani Ayu
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Economics, Econometrics & Finance

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ANALYSIS OF THE IMPACT OF SOCIAL MEDIA MARKETING, SERVICE QUALITY, AND SALES ACTIVITIES ON THE INCREASE IN SALES OF PROBLEMATIC FINANCING GUARANTEES (DEFAULT) THROUGH AUCTION: CASE STUDY AT ABC ISLAMIC BANK Asari, Rani Ayu; Hartini, Sri
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.768

Abstract

The study's purpose is to assess and disseminate the effect of the interaction between Social Media Marketing components, Quality, and Sales Activities on increasing the sales of customer guarantees for problem financing (losses) through auctions at ABC Service Sharia Bank. This study employs quantitative methodologies with a population of all workers of PT Bank Syariah ABC and a random sample of 30 respondents from Bank Syariah ABC employees in the Surabaya region. Data collection methods use questionnaires, case studies and interviews. The data analysis approach includes performing “Data Quality Tests”, “Classic Assumption Tests”, “Multiple Linear Regression Tests”, and “Hypothesis Testing”. Based on this study, the components of Social Media Marketing, Service Quality and Sales Activity, both on their own and in combination, have a notable influence on increasing sales of collateral for non-performing financing customers through auctions: Case Study at ABC Sharia Bank. The managerial implications for PT Bank Syariah ABC resulting from this research include optimizing the implementation or running of the three components above so that sales of customer collateral through auctions can increase significantly so that the rate of return or recovery of problematic/defaulting customers is reduced.
ANALYSIS OF SOCIAL RETURN ON INVESTMENT (SROI) IN CREATING SHARED VALUE (CSV) ACTIVITIES IN THE “SAYURPRENEURSHIP 4.0: DIGITALIZATION STRATEGY FOR VEGETABLE TRADERS” PROGRAM Asari, Rani Ayu; Agustina, Tri Siwi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 6 (2024): November 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i6.806

Abstract

Social Return on Investment (SROI) analysis is an important tool in measuring the social impact of a program or activity by comparing the social value generated against the costs incurred. Creating Shared Value (CSV) activities in the "Sayurpreneurship 4.0: Digitalization Strategy for Vegetable Traders" activity have the aim of improving the welfare of vegetable traders by applying digital technology and business innovation. This article will discuss how this activity not only provides economic benefits for traders, but also social contributions that have a big impact on the surrounding community. Through the SROI approach, this activity is expected to provide an overview of the social value added generated, such as increased trader income, better food accessibility, and empowerment of local communities. The methodology used is to identify, measure, and evaluate the results obtained from the implementation of digitalization in the activity "Sayurpreneurship 4.0: Digitalization Strategy for Vegetable Traders". By involving stakeholders and systematic data collection methods, the results of the analysis are expected to provide strategic recommendations for sustainable program development and have a positive impact on all parties. This analysis is expected to help program developers and investors understand the importance of social investment and the benefits of programs that promote shared value. In this case, the "Sayurpreneurship 4.0: Digitalization Strategy for Vegetable Vendors" program focuses not only on financial returns, but also on building sustainable social value for the community.
Co-Authors Sri Hartini Tri Siwi Agustina