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All Journal Innovative: Journal Of Social Science Research Welfare: Jurnal Pengabdian Masyarakat
Suyanti, Eka
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Humanities Computer Science & IT Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Welfare: Jurnal Pengabdian Masyarakat

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Pendampingan Strategi Pemasaran Digital untuk Meningkatkan Daya Saing Callalily Artisant Suyanti, Eka; Suciati, Eka Wulan; Sahna, Ellen Neissella; Fitriani, Elvi; Sukma, Yasinta Nirani
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.846

Abstract

This service activity aims to increase Callalily Artisant's competitiveness through optimizing digital marketing strategies. With a focus on utilizing digital platforms, this service aims to help Callalily Artistic MSMEs understand and implement effective digital marketing strategies. The methods used in this service include training, workshops, and direct mentoring. Training includes a basic understanding of digital marketing, the use of social media, SEO, and creating interesting content. Workshops are held for direct practice in creating content and managing digital campaigns. Mentoring is provided to help implement the strategies that have been learned. The results of the service activities showed an increase in participants' understanding of digital marketing and their ability to manage digital campaigns. Additionally, there was increased interaction and engagement on Callalily Artisant's social media platforms, which contributed to increased sales and brand awareness. This activity succeeded in having a positive impact on advancing MSMEs through effective digital marketing strategies.
Co-Authors Afrita, Indra Fitriani, Elvi Oktapani, Silm Sahna, Ellen Neissella Suciati, Eka Wulan Sukma, Yasinta Nirani