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Strategi Kepemimpinan Bisnis di Era Digital Shaqiela, Adzkya; Akmal, Hikmatul; Gumilang, Cahaya; Mauraksa, Ikram Rabbani; Anugrah, Ridho; Sunarya, Erry
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14292

Abstract

In the ever-evolving digital era, business leadership faces new challenges and opportunities that require innovative and adaptive strategic approaches. This article explores various leadership strategies that are effective in dealing with rapid technological change, globalization, and market dynamics. The main focus is on developing digital skills, leveraging data and analytics for decision making, as well as the importance of transforming organizational culture towards a more collaborative and flexible work environment. With case studies from a variety of industries, this article illustrates how business leaders can inspire and guide their teams through disruptive change, and ensure long-term sustainability and growth. Apart from that, the role of ethical and values-based leadership in building trust and reputation in the digital world is also discussed. In conclusion, effective leadership in the digital era requires a combination of technical skills, adaptability and commitment to continuous innovation.
THE INFLUENCE OF INTRINSIC AND EXTERNAL MOTIVATION ON THE PERFORMANCE OF GRAB SUKABUMI DRIVERS Gumilang, Cahaya; Mulia Z, Faizal; Komariah, Kokom
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4496

Abstract

The rapid growth of digital platform–based transportation has reshaped employment patterns in Indonesia, particularly for motorcycle ride-hailing drivers. This study aims to analyze the effect of intrinsic motivation and extrinsic motivation, both partially and simultaneously, on the performance of GrabBike drivers in Sukabumi City. A quantitative approach with descriptive and associative methods was employed. Data were collected from 95 active GrabBike drivers using a structured questionnaire with a Likert scale and analyzed using multiple linear regression with IBM SPSS Statistics version 27. The results show that intrinsic motivation does not have a significant effect on driver performance, indicating that internal factors such as personal needs, expectations, independence, and optimism are insufficient to directly improve performance in platform-based work settings. In contrast, extrinsic motivation has a positive and significant effect on performance, highlighting the dominant role of external factors such as company policies, incentive systems, working conditions, supervision quality, and interpersonal relationships. Furthermore, the simultaneous test reveals that intrinsic and extrinsic motivation together significantly influence driver performance. These findings suggest that performance in the context of digital labor platforms is largely driven by organizational and system-level factors rather than individual motivation alone. Therefore, improving driver performance and sustainability requires transparent policies, fair incentive mechanisms, and supportive working conditions within platform-based partnerships such as Grab.