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All Journal Innovative: Journal Of Social Science Research Jurnal Cendekia Ilmiah
M, Evi Meidasari
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Harga Dan Ketersediaan Produk Terhadap Keputusan Pembelian Konsumen Pada Kopi 49 Ria, Sinta; Hasbullah, Hasbullah; M, Evi Meidasari
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.14588

Abstract

Tujuan penelitian ini adalah: (1) untuk mengetahui dan menganalisis pengaruh budaya organisasi terhadap kinerja pegawai di PT. Bank Mandiri (Persero), Tbk. Mikro Cluster Gorontalo; 2) untuk mengetahui dan menganalisis pengaruh disiplin kerja terhadap kinerja pegawai di PT. Bank Mandiri (Persero), Tbk. Mikro Cluster Gorontalo; 3) untuk mengetahui dan menganalisis pengaruh secara simultan antara budaya organisasi dan disiplin kerja terhadap kinerja pegawai di PT. Bank Mandiri (Persero), Tbk. Mikro Cluster Gorontalo. Penelitian ini menggunakan pendekatan kuantitatif dan jenis penelitian survey. Data primer didapat melalui survei pada 74 Pegawai dengan teknik pengumpulan data. Analisis data menggunakan Analisis Regresi Linier (Linier regression analysis) dengan bantuan SPSS 21. Hasil penelitian ini menunjukkan bahwa : 1). Budaya organisasi berpengaruh positif dan signifikan terhadap kinerja pegawai di PT. Bank Mandiri (Persero), Tbk. Mikro Cluster Gorontalo. Nilai koefisien determinasi parsial hasilnya sebesar 0,223. 2). Disiplin kerja berpengaruh positif dan signifikan terhadap kinerja pegawai di PT. Bank Mandiri (Persero), Tbk. Mikro Cluster Gorontalo. Nilai koefisien determinasi parsial hasilnya sebesar 0,310. 3) Budaya organisasi dan disiplin kerja secara bersama-sama berpengaruh signifikan terhadap kinerja pegawai Di PT. Bank Mandiri (Persero), Tbk. Mikro Cluster Gorontalo. Nilai R Square, sebesar 0,533.
Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Café Unsilent Bandar Lampung Pratiwi, Tyas Cindi; M, Evi Meidasari; Bakti, Umar
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5680

Abstract

Cafe Unsilent Bandar Lampung offers a cafe concept to visitors. Apart from providing food and drinks, Cafe Unsilent Bandar Lampung also offers a unique natural atmosphere so that visitors are really pampered by the atmosphere at Cafe Unsilent Bandar Lampung. The aim of this research is to find the influence of digital marketing and service quality on purchasing decision making at Cafe Unsilent Bandar Lampung . the type of research used in this research is quantitative research. The research sample was determined using Non-Probability Sampling with a sample of 30 respondents, namely visitors to Cafe Unsilent Bandar Lampung. From the results of the research that has been carried out, it is clear that Digital Marketing and Service Quality have a partial influence on purchasing decision making at cafe unsilent bandar lampung. Together Digital Maarketing (X1) and Service Quality (X2) have an influence of 86,1 % on purchasing decision making. Cafe Unsilent Bandar Lampung. Meanwhile, the remaining was influenced by other factors not examined in this study.
Co-Authors Bakti, Umar Hasbullah Hasbullah Pratiwi, Tyas Cindi Ria, Sinta