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Fadllan Fadllan
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Economics, Econometrics & Finance

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Strategi Pemasaran Batik Tulis Djanur Aryosuno Berbasis Pemberdayaan Ekonomi Lokal melalui Analisis SWOT di Desa Karang Anyar, Kecamatan Ketapang, Kabupaten Sampang Rizal Rizal; Fadllan Fadllan
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.4627

Abstract

This research is motivated by the development of batik in the current sampang district which should be Djanor Aryosuno Boutique determine the marketing strategy used. the main purpose of determining the strategy so that DJA Boutique can objectively see the internal and external conditions of the company in an effort to compete with other batik. The purpose of this study is how the marketing strategy of Batik Djanor Aryosuno in Ketapang Sampang. Furthermore, how the application of swot analysis as a marketing strategy at Batik Djanor Aryosuno in Ketapang Sampang. This research uses a qualitative approach with a case study design to analyze the marketing strategy of Batik Tulis Djanur Aryosuno based on local economic empowerment through SWOT analysis. Data were collected through observation, interviews, documentation, and literature study, with the subjects selected purposively. The analysis process includes data reduction, verification, and data presentation, then analyzed descriptively to describe the real conditions in the field. The results of the study show that Batik Djanor Aryosuno has the strengths of product, resources, management, profit, capital and good cooperation. The weaknesses are the lack of assertiveness of experts, technology, competitors and promotion. Opportunities include cooperation and customer trust, while the threat is the many creative competitors in the field of producing batik.
Integrasi Hadist dalam Kebijakan Ekonomi Syariah dalam Perspektif dan Tantangan Hidayatullah Hidayatullah; Fadllan Fadllan
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.4775

Abstract

This research discusses the integration of hadith in sharia economic policy, with a focus on perspectives and challenges. The main objective of this research is to analyze the role of hadith as a legal source in formulating economic policies based on sharia principles, as well as to identify the challenges faced in its implementation. The method used in this research is qualitative with a literature study approach, which examines various written sources, such as books, articles and scientific journals related to the topic of sharia economics and hadith. The research results show that the hadith provides important guidelines in regulating various aspects of the economy, including the prohibition of usury, the principle of fairness in transactions, and the importance of zakat and waqf. However, major challenges in integrating hadith into sharia economic policy include differences in interpretation of hadith, incompatibility with the modern economic system, and a lack of in-depth understanding of sharia economics among policy makers. This research concludes that although these challenges are significant, the integration of hadith in sharia economic policy still has great potential to create a fairer and more sustainable economic system, as long as there is collaboration between ulama, academics and policy makers to overcome these obstacles.
Co-Authors Hidayatullah Hidayatullah Rizal Rizal