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All Journal Innovative: Journal Of Social Science Research
Mulia, Edo Saputra
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Citra Merek, Kepercayaan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Honda Astra Motor Sako Palembang Mulia, Edo Saputra; Widagdo , Herry
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20976

Abstract

This study aims to analyze the effect of brand image, trust, and customer satisfaction on customer loyalty at Honda Astra Motor Sako Palembang. This study uses a quantitative approach with a descriptive method. Data were collected through questionnaires given to 319 respondents as research samples. The sampling technique used a non-probability sampling method with a purposive sampling approach. For data analysis using multiple regression with the help of SPSS-26 software. Based on the results of the study, the results showed that the partial test of the variables), Brand Image , Trust , and Customer Satisfaction had a positive and significant effect on Customer Loyalty both individually (partial) and together (simultaneously) at Honda Astra Motor Sako Palembang.
Co-Authors Widagdo , Herry