Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Mubin: Islamic Scientific Journal
Nuryah, Aminah
Unknown Affiliation
Religion Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF GREEN MARKETING, SOCIAL MEDIA MARKETING AND PRODUCT QUALITY ON GENTLE GEN PRODUCT PURCHASE DECISIONS Sandra, Napalia; Nuryah, Aminah
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v8i2.1820

Abstract

This study aims to analyze the influence of green marketing, social media marketing, and product quality on the purchase decision of Gentle Gen plant-based detergent products. Primary data was collected through an online questionnaire from 160 respondents who were users of Gentle Gen products and were active on social media. The results of the study show that these three independent variables simultaneously have a positive and significant effect on purchasing decisions. Green marketing contributes to shaping consumer awareness of environmentally friendly products, social media marketing increases consumer interaction and loyalty, and product quality is the main factor influencing purchase decisions. This research provides recommendations for companies to continue to optimize their sustainable marketing strategies to win market competition
Co-Authors Sandra, Napalia