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All Journal Penggunaan Media Sains Flipbook dalam Pembelajaran IPA di Sekolah Dasar KOMUNIKATA57
Apriani, Yohana
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Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KONTEN KREATIF DOTEENS DALAM MENINGKATKAN AUDIENCE ENGAGEMENT MELALUI INSTAGRAM Barizki, Rezzi Nanda; Apriani, Yohana
KOMUNIKATA57 Vol. 5 No. 1 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i1.1255

Abstract

Penelitian ini bersifat kualitatif. Tujuan dari penelitian ini adalah untuk mengetahui pemilihan konten kreatif yang dilakukan Doteens dalam meningkatkan brand Engagement audiens melalui Instagram dan kendala-kendala yang terjadi dalam pembuatan konten Doteens dalam meningkatkan Engagement audiens. Penelitian ini dilakukan secara offline dan online dengan melakukan observasi di Dootens. Teknik pengumpulan data menggunakan wawancara, observasi, dan dokumentasi. Sampel dalam penelitian ini dipilih menggunakan metode purposive sampling dengan beberapa kriteria. Analisis data penelitian adalah deskriptif kualitatif. Berdasarkan hasil analisis menunjukkan bahwa Doteens dalam memilih konten kreatif untuk meningkatkan Engagement audiens melalui Instagram harus melakukan beberapa tahapan untuk mendapatkan hasil yang ingin dicapai. Tahapan yang dilakukan seperti menentukan segmentasi, target, dan posisi dalam mendistribusikan konten. Media yang digunakan untuk memperkenalkan Doteens adalah Instagram karena dianggap sebagai media paling instan dan memiliki fitur-fitur menarik sehingga informasi dapat tersebar luas dengan cepat.
The Effectiveness of ClassPoint Media in Improving Communication Skills of Fifth-Grade Elementary School Students Apriani, Yohana; Wuryastuti, Sri; Hanif, Muhammad
Teknodika Vol 21, No 2 (2023): Teknodika
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/teknodika.v21i2.74477

Abstract

Not all elementary school students possess good communication skills, necessitating the use of a learning medium to enhance their abilities. One such medium that may be employed is ClassPoint media. This research was conducted to determine the effectiveness of ClassPoint learning media in improving the communication skills of fifth-grade students at SDN Total Persada. The study utilized a quantitative research approach, specifically employing a pre-experimental design with a single group pre-test and post-test. The researchers employed a purposive sampling strategy to gather a study sample consisting of 28 students from fifth grade C. The data were obtained by observing full observers by two researchers (raters) and documentation. The observation sheet consisted of 25 observations and had been declared fit for use by experts. The Cohen's Kappa test was used to assess the level of Inter-Rater Reliability (IRR). The pre-test findings yielded values of 0.875 and 0.872 in the post-test, indicating a high degree of agreement, approaching perfection. The data analysis methods employed in this study encompassed descriptive statistics and parametric inferential statistics. To ensure the validity of the parametric tests, normality and homogeneity tests were conducted. Additionally, paired sample t-tests and One-way ANOVA testing were used to examine the relationships and differences among the variables of interest. The paired sample t-test and the One-Way ANOVA test yielded a significance value of 0.000, which is less than the predetermined alpha level of 0.05. As a result, the alternative hypothesis (Ha) was accepted, whereas the null hypothesis (Ho) was rejected. Consequently, a notable enhancement in the effectiveness of ClassPoint educational technology was seen in relation to the development of communication skills among fifth-grade students at SDN Total Persada. This study has the potential to offer up-to-date information and insights for educational institutions, schools, instructors, and readers in the elementary school setting.
Co-Authors Barizki, Rezzi Nanda Muhammad Hanif sri wuryastuti